Google keeps it silly simple, so should you.

I came across this timeline of changes the major search engines have gone through over the past 10 years or so.

Simple search from GoogleSimple search from Google

What struck me is that Google has been keeping it simple since the beginning – and they continue to be the dominant player online.

We can learn from this. Google is a great example of how to keep things simple. This KISS philosophy (keep it simple, silly) should also be applied to your business.

Yahoo: Search, plus…Yahoo: Search, plus...

Google’s success is because they concentrate on their core “search” capabilities, and don’t let themselves get distracted like their competitors do, with “overcrowding” their information. They keep their focus on what’s really important in what they provide: SEARCH.

What’s your business? What can you eliminate so that you can be focused on your most important capability?

Hmm…. Now there’s athought,

Yours truly


About Tanesha White

Professional BIo: With over 12 years of experience in the internet industry and the pleasure of working with National companies such as, Lithia Automotive, McDonalds, and Lexus Corp. Tanesha has applied her knowledge and creative thinking to the needs of clients and business owners with two things in mind; helping them understand internet marketing and how to market effectively and consistently show measurable results. Tanesha displays a true understanding of the internet consumers behaviors. By understanding the needs of businesses, she brings a fresh innovative approach to customizing effective online strategies for any industry. White believes that business owners can have all the desire in the world to have the most technologically inclined company in their market, but online marketing, SEO, social media strategy, and website conversion require the ability to understand in order to be successful.

Posted on September 1, 2009, in All Things Digital. Bookmark the permalink. Leave a comment.

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