Email, Still the Best customer Communication- Imagine That

Hey I have a question for you, now that more and more dealers are getting a lot more aggressive in their online advertising, but of course history repeating itself you’re probably throwing money at all these multichannel channel campaigns and hoping something sticks right? With digital advertising chances are you might get lucky, but like most dealers you’re probably unaware of what channels your customer prefers. Do you really know how valuable those email addresses are?

Well think about it. Since the beginning of the email revolution its momentum hasn’t slowed down as you can see in the study below by ExactTarget it still holds it place as the most preferred way consumers wish to stay connected with companies they do business with even with the new text wave, nipping at its heels. Email works, why do you think spam all of sudden got a lot heavier this year?

(The majority (92%) of online consumers have opted-in for email marketing, making it the most popular channel for permission-based promotional messages across every age group)

(The majority (92%) of online consumers have opted-in for email marketing, making it the most popular channel for permission-based promotional messages across every age group)

It’s great that you might be doing digital advertising by way of SEM, SEO, Display, Social Media etc.. but how are you keeping your current and future customers engaged? Please say by to direct mail and hello email! As inexpensive as email marketing is now start to think of all those opportunities you had to proactively build your email list like, when a customer gets service done, when a  phone lead calls in, a parts inquiry, and the list goes on.

Good night and get rested for a productive day

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About Tanesha White

Professional BIo: With over 12 years of experience in the internet industry and the pleasure of working with National companies such as, Lithia Automotive, McDonalds, and Lexus Corp. Tanesha has applied her knowledge and creative thinking to the needs of clients and business owners with two things in mind; helping them understand internet marketing and how to market effectively and consistently show measurable results. Tanesha displays a true understanding of the internet consumers behaviors. By understanding the needs of businesses, she brings a fresh innovative approach to customizing effective online strategies for any industry. White believes that business owners can have all the desire in the world to have the most technologically inclined company in their market, but online marketing, SEO, social media strategy, and website conversion require the ability to understand in order to be successful.

Posted on September 25, 2009, in All Things Digital. Bookmark the permalink. Leave a comment.

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