Hey I have a question for you, now that more and more dealers are getting a lot more aggressive in their online advertising, but of course history repeating itself you’re probably throwing money at all these multichannel channel campaigns and hoping something sticks right? With digital advertising chances are you might get lucky, but like most dealers you’re probably unaware of what channels your customer prefers. Do you really know how valuable those email addresses are?

Well think about it. Since the beginning of the email revolution its momentum hasn’t slowed down as you can see in the study below by ExactTarget it still holds it place as the most preferred way consumers wish to stay connected with companies they do business with even with the new text wave, nipping at its heels. Email works, why do you think spam all of sudden got a lot heavier this year?

(The majority (92%) of online consumers have opted-in for email marketing, making it the most popular channel for permission-based promotional messages across every age group)

It’s great that you might be doing digital advertising by way of SEM, SEO, Display, Social Media etc.. but how are you keeping your current and future customers engaged? Please say by to direct mail and hello email! As inexpensive as email marketing is now start to think of all those opportunities you had to proactively build your email list like, when a customer gets service done, when a  phone lead calls in, a parts inquiry, and the list goes on.

Good night and get rested for a productive day

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