Terrestrial Radio Not Dead it Just Moved
As I was surfing the net this evening I came across a lot of different articles on how much terrestrial radio spending has been decreasing. I mean I say it all the time on how traditional advertising spend has been cut over the past few years, but millions in radio alone! But then you have to keep this in mind especially as a car dealer it’s not about cutting out things it’s about reallocation. Because radio hasn’t really died, it’s just shifted to where the consumers are and yes that is on the internet of course.
Even in this tough economy Internet radio is one of the fastest-growing online media categories. Attractive demographics and a connected audience will prove increasingly appealing to dealers as they look for fresh channels to reach carshoppers. So keep this in mind when you’re developing your internet strategy for your “virtual dealership,” and be sure to communicate this with your vendor.
Think about these key questions and I will address these later:
- What effect has the economy had on terrestrial radio?
- Who listens to radio online?
- What attracts listeners to online radio?
- How will satellite and HD Radio survive troubles in the auto industry?
- How will mobile applications affect radio?