Terrestrial Radio Not Dead it Just Moved


As I was surfing the net this evening I came across a lot of different articles on how much terrestrial radio spending has been decreasing. I mean I say it all the time on how traditional advertising spend has been cut over the past few years, but millions in radio alone! But then you have to keep this in mind especially as a car dealer it’s not about cutting out things it’s about reallocation. Because radio hasn’t really died, it’s just shifted to where the consumers are and yes that is on the internet of course.

Even in this tough economy Internet radio is one of the fastest-growing online media categories. Attractive demographics and a connected audience will prove increasingly appealing to dealers as they look for fresh channels to reach carshoppers. So keep this in mind when you’re developing your internet strategy for your “virtual dealership,” and be sure to communicate this with your vendor.

Think about these key questions and I will address these later:

  • What effect has the economy had on terrestrial radio?
  • Who listens to radio online?
  • What attracts listeners to online radio?
  • How will satellite and HD Radio survive troubles in the auto industry?
  • How will mobile applications affect radio?

Yours Truly,

The Diva


About Tanesha White

Professional BIo: With over 12 years of experience in the internet industry and the pleasure of working with National companies such as, Lithia Automotive, McDonalds, and Lexus Corp. Tanesha has applied her knowledge and creative thinking to the needs of clients and business owners with two things in mind; helping them understand internet marketing and how to market effectively and consistently show measurable results. Tanesha displays a true understanding of the internet consumers behaviors. By understanding the needs of businesses, she brings a fresh innovative approach to customizing effective online strategies for any industry. White believes that business owners can have all the desire in the world to have the most technologically inclined company in their market, but online marketing, SEO, social media strategy, and website conversion require the ability to understand in order to be successful.

Posted on October 13, 2009, in All Things Digital. Bookmark the permalink. Leave a comment.

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