And You Said Your Demographic Isn’t Online Shopping For Cars, HA!
It always would made me smile when an auto dealer who carries more of an older demographic brand says that their not targeting an internet shopper. Well what if that’s where more and more of them are shopping?
Baby boomers are avid Internet users. They make up 32.5% of the US adult population and 36% of the adult online population, according to the Pew Internet & American Life Project. On a typical day, boomers account for one-third of all Internet traffic, Pew found. According to Burst Media, nearly two-thirds (62.6%) of these users spent more than five hours a week online. Now how about that……
Posted on January 22, 2010, in All Things Digital and tagged automotive digital, car shoppers, internet shoppers. Bookmark the permalink. Leave a comment.
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