Be Accountable and Track Results!
Search engine marketing is an ongoing process especially in the automotive space. Markets and business models constantly evolve in order to keep up with new advertising techniques online. Although you should hold your interactive agency accountable for what they’re doing for your virtual dealership, but there has to be some accountability on your side as well. You should reserve some time each month for reading customer feedback, reading the market, viewing the competition, and creating or brainstorming new ideas with your agency to help spread your brand exposure.
You have to keep in mind that the web grows with or without you, so if you are stagnant, then you are falling behind.
Posted on February 26, 2010, in All Things Digital and tagged Search engine marketing|digital advertising|automotive. Bookmark the permalink. Leave a comment.