Be Accountable and Track Results!

Search engine marketing is an ongoing process especially in the automotive space. Markets and business models constantly evolve in order to keep up with new advertising techniques online. Although you should hold your interactive agency accountable for what they’re doing for your virtual dealership, but there has to be some accountability on your side as well. You should reserve some time each month for reading customer feedback, reading the market, viewing the competition, and creating or brainstorming new ideas with your agency to help spread your brand exposure.

You have to keep in mind that the web grows with or without you, so if you are stagnant, then you are falling behind.


About Tanesha White

Professional BIo: With over 12 years of experience in the internet industry and the pleasure of working with National companies such as, Lithia Automotive, McDonalds, and Lexus Corp. Tanesha has applied her knowledge and creative thinking to the needs of clients and business owners with two things in mind; helping them understand internet marketing and how to market effectively and consistently show measurable results. Tanesha displays a true understanding of the internet consumers behaviors. By understanding the needs of businesses, she brings a fresh innovative approach to customizing effective online strategies for any industry. White believes that business owners can have all the desire in the world to have the most technologically inclined company in their market, but online marketing, SEO, social media strategy, and website conversion require the ability to understand in order to be successful.

Posted on February 26, 2010, in All Things Digital and tagged . Bookmark the permalink. Leave a comment.

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