I was reading a an article on the Washington Post to show prove an addiction to our Technology in particular Social Media. It was a challenge for 200 university students to be “unplugged” for a 24 hour period. “Researchers found that American college students struggle to function without their media connection to the world.”
It actually wasn’t surprising to me when they all showed the signs of a “drug addict.” Yeah, I know that does sound kind of extreme, but we’re talking about the uneasy feeling and anxiousness from being disconnected to the world. But, then again when something is so commonplace and it’s taken away from you of course it would be hard to get by without it.
Read the story for yourself.
What I really pulled from this story is what I sing to choir about everyday. The future, and the right now car shoppers aren’t addicted to when that next newspaper will be delivered, or what’s the next cool radio commercial that will be played. Social Media has truly become a lifestyle for people some more than others. Now, knowing this information where do you want to make sure your brand is?

The Diva