Monthly Archives: August 2010

Location based Socializing, just Accept It!

Ok so we’ve finally embraced social media in the auto industry, well at least a good portion. Now of course you realize that social networks just like your internet marketing strategies are constantly needing fine tuning because of the forever changing trends. If you’ve read previous postings ago that location based socializing such as “foursquare” is the new craze for socialites. Well, no surprise that Facebook has adopted this trend. So think again of some creative ways to use this to your dealerships advantage!
How to Use Places

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How to use Facebook Places:
First of all, you or a Facebook friend in your group will need a smartphone. If you don’t have an iPhone, you’ll have to use the Facebook touch mobile site on a browser that supports both HTML 5 and geolocation.

The company does plan to roll out Android() and BlackBerry versions of Places, but they haven’t released any specific dates for those releases yet.

To use Places, go to the Places tab on the iPhone application or touch.facebook.com. You’ll first be asked if Facebook is allowed to know your location. Once you click “allow,” you’ll enter the Places interface. From there, you can share your location with friends, find out where your friends are (if they’re using Places), and discover new places near you.

Cheers

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Google is showing more results from One Domain

Hello readers thought you guys might like this new launch from Google
Today Google launched a change to their ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site:

Prior to today’s change, only two results from http://www.amnh.org would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so seven results from the amnh.org domain appear. Since the user is looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.

This is great news in the automotive world. But of course if your site architecture still isn’t “search engine friendly” then you’re definitely going to miss out. Those that 100% believe in the value of SEO and a comprehensive social media strategy will begin to local internet dominance over their competitors!
Happy optimizing!

A.D 🙂

The Main decision Maker is Also more Social

Found this great blog on ADPsocial.com.
In the automotive space as we begin to strengthen our social presence we must pay close attention to the audience we’re engaging. This is valuable information for you to know, now think of the messaging you’re putting out there.

Women Do More Social Networking

Social networking sites reach a higher percentage of women than men globally, according to a new study from comScore.

More Women Visit Social Networks, Spend More Time
“How Women Are Shaping the Internet” indicates 75.8% of all women online visited a social networking site in May 2010, compared to 69.7% of men. Globally, women demonstrate higher levels of engagement with social networking sites than men. Although women account for 47.9% of total unique visitors to the social networking category, they consume 57% of pages and account for nearly 57% of total minutes spent on these sites.

Women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men’s four hours, demonstrating the strong engagement that women across the globe share with social sites.

North America Has Strongest Social Networking Reach
Across each global region researched by comScore, social networking reached a higher percentage of women online than men. Social networking’s reach among women is highest in Latin America where it reached 94.1 percent of females online (and the highest reach among males online, 91.9%), and in North America where it reached 91% of females (and the second-highest reach among males, 87.5%).

In Europe, 85.6% of the female online population and 80.6% of the male population visited a social networking site in May 2010. Meanwhile, in Asia Pacific, where parts of the region still face low broadband penetration and site restrictions, 54.9% of women and 50.7% of men visited a social networking site during the time period covered.

Interestingly, there appears to be a correlation between a region’s percentage of online females using social networks and its gender gap. The narrowest gender gap exists in Latin America, where the percentage of female social networkers is about 2.4% higher than the percentage of male social networkers. That gap rises to 3.8% in North America, 6.2% in Europe, and 8.3% in Asia Pacific.

Gays, Lesbians Active Social Network Users
In addition to gender gap, there also appears to be a gap between homosexuals and heterosexuals in social networking, at least in the US, according to a recent Harris Interactive survey.

Significantly, 55% of gay men and lesbians say they visit social network sites at least once a day, but only 41% of heterosexual adults report that same frequency. Three out of ten gay men and women also say they visit sites several times a day, while only 17% of heterosexuals share that habit.

Gays and lesbians also report higher incidences of visiting social network sites at least weekly (81% compared to 71% of heterosexuals). However, heterosexuals are more apt to visit social network sites at least monthly (17% compared to 11%) or less than monthly (12% compared to 8%).

SOURCE: Marketing Charts

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