Social Nation

Hello All,
I just finished a great book and just wanted to share some things that I took away from it or perhaps may intice you to read it.

I’m sure you’ve seen a trend in the past few Blogs I’ve written. They have all been about Social Media. The biggest struggle that I’m up against in the automotive space is getting dealers to see a revolution that has happened in business that has really changed the way consumers want to do business.
I really enjoyed the book because Libert does a great job at taking things back to 200 years ago in the industrial business beginnings. It was all about just making money, and making business nonsocial was what organizations were all about,” he writes. “Businesses weren’t looking to create social communications with constituents at a personal or individual level. In fact, business was about making money at any and all costs, while dehumanizing the personal elements of our daily lives.

“But all that is changing,” he asserts. “Your employees and your customers want to be engaged on a very personal level, and not just through a yearly survey or at an annual conference.”

That evolution is probably the hardest thing to overcome in order for dealerships to accept this as part of their business model.
I’ll leave you with tips on how to Form your Social Nation below. The funny thing is before even reading the book this is what I’ve been preaching for the past two years!

•Leaders in a Social Nation need to follow as much as they lead, he notes. While providing structure and support for their colleagues, they need to collaborate with them as well.

•Model your office culture on your personal values, but allow your employees to define it.

•Mind your online manners. How something is said can be as important as what is said.

•Pay attention to what your nation’s constituencies are saying and adapt your business practices to what they need and want.

•Include your “fans,” aka “customers,” in everything you do.

•Rely on your communities for growth and innovation.

•Reward others if you want to be rewarded.


About Tanesha White

Professional BIo: With over 12 years of experience in the internet industry and the pleasure of working with National companies such as, Lithia Automotive, McDonalds, and Lexus Corp. Tanesha has applied her knowledge and creative thinking to the needs of clients and business owners with two things in mind; helping them understand internet marketing and how to market effectively and consistently show measurable results. Tanesha displays a true understanding of the internet consumers behaviors. By understanding the needs of businesses, she brings a fresh innovative approach to customizing effective online strategies for any industry. White believes that business owners can have all the desire in the world to have the most technologically inclined company in their market, but online marketing, SEO, social media strategy, and website conversion require the ability to understand in order to be successful.

Posted on November 22, 2010, in All Things Digital, Gen Y Women and tagged . Bookmark the permalink. 1 Comment.

  1. Hi Tanesha

    thanks for the great book review.

    Your review to me is especially important given that my grandfather opened his first car dealership in 1926, and my mother at age 80 is still running it. She is slowly embracing and adopting both web 1.0 and social media to grow her business, engage her employees and build friends, fans and followers. you can see her business at

    I was wondering if you would be willing to tweet your review as well as post it to Amazon?

    Best regards and happy holidays.


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