This is just a quick vent that I need to get off my chest. I feel there are so many companies out there that pray on dealerships lack of knowledge of how to really excute a successfull social media strategy. I have a dealer totally sold on the hot phrase “critical mass” fan base on on Facebook. Which basically is the philosophical or physic bs stasting that, you get enough fans on fb sooner or later you reach the point when people will eventually buy something for you. OMG, what a genious thought……. um NO!
Guys, gals please keep in mind that if you aired a commercial saying that you were giving away free iPads to people for just coming to your dealership and answering a few questions, don’t you think that you’re going to get whole bunch of people to show up? Of course, and yes you have the hopes that someone will buy a car from you too right? Well same thing applies with FB, you’ve just brought those same old fashioned gimmicks to the online world. Congratulations! Please excuse my sarcasm, but someone has to keep it real with you. Online strategies aren’t difficult to understand, just bring it back to the traditional advertising days to get the apples to apples comparison then it will totally make sense.
Your Annoyed Diva