Online, Social, and Mobile oh MY!
Digital ad spending is of course on the rise, obviously it certainly doesn’t take a rocket scientist to figure out that this is just how consumers like to stay engaged. I was reading in eMarketer that they predict online ad spending will reach $28.5 billion this year. Mobile will contribute an additional $1.1 billion to the digital ad market, and social networking sites will increase revenues by 55%.
Looking at this in the auto perspective what will dealers do to engage this generation, but most importantly how are they going to engage the biggest influencers of the Gen Y? Being that segment myself I don’t think that they’ve really taken this into consideration. I just returned from a big conference all about using technology to engage GEN Y, but in all honesty a lot of companies are putting the wrong the message into their heads. We’ll see, this is going to be a continued topic for me to hit on for a while so stay tuned.