Online, Social, and Mobile oh MY!

Digital ad spending is of course on the rise, obviously it certainly doesn’t take a rocket scientist to figure out that this is just how consumers like to stay engaged. I was reading in eMarketer that they predict online ad spending will reach $28.5 billion this year. Mobile will contribute an additional $1.1 billion to the digital ad market, and social networking sites will increase revenues by 55%.
Looking at this in the auto perspective what will dealers do to engage this generation, but most importantly how are they going to engage the biggest influencers of the Gen Y? Being that segment myself I don’t think that they’ve really taken this into consideration. I just returned from a big conference all about using technology to engage GEN Y, but in all honesty a lot of companies are putting the wrong the message into their heads. We’ll see, this is going to be a continued topic for me to hit on for a while so stay tuned.

Your Diva!


About Tanesha White

Professional BIo: With over 12 years of experience in the internet industry and the pleasure of working with National companies such as, Lithia Automotive, McDonalds, and Lexus Corp. Tanesha has applied her knowledge and creative thinking to the needs of clients and business owners with two things in mind; helping them understand internet marketing and how to market effectively and consistently show measurable results. Tanesha displays a true understanding of the internet consumers behaviors. By understanding the needs of businesses, she brings a fresh innovative approach to customizing effective online strategies for any industry. White believes that business owners can have all the desire in the world to have the most technologically inclined company in their market, but online marketing, SEO, social media strategy, and website conversion require the ability to understand in order to be successful.

Posted on April 22, 2011, in All Things Digital and tagged , . Bookmark the permalink. Leave a comment.

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