Monthly Archives: September 2011

Ways to Engage on Facebook an Automotive Tip!

Hi All,

I came across this blog article on Twitter this morning and thought this was great food for thought auto dealers who aren’t quite sure how to put together a solid strategy using Facebook. These are great 5 steps so be sure to click the link to read all of them!

As B2B marketers work to connect with customers and prospects through social media, one of the keys to those connections is to create remarkable, compelling content. That content needs to provide value to your followers and fans, rather than push your products or services. The following tips can help you create better content, more compelling content and content that provides value.

1. Develop a Monthly Theme
B2B marketers hear over and over that they need to act like the best trade publication in their industry. Usually this means things like cover the industry and create an editorial calendar. But what if you add to the list developing a monthly theme as part of the editorial calendar? Many trade publications have themes to their monthly issues. This means that the majority of blog posts for that month are about the theme. It doesn’t mean you can’t write about anything else, but it provides focus to the content you create in a given month. If you create ebooks or webinars in that month, they should also follow the theme.

 

Your Diva
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QR Code Bologna… Not so much

Hi All,

 

I was reading some pretty cool facts about QR codes. I know being in the retail automotive industry you try to adopt these new technologies and you have to ask yourself is this just another fad? Well the QR code bandwagon is here stay and all I can say for automotive is you’ve got to be patient. Qr codes are uselful for bridging the gap between offline and online and well Hello! That usually has been a struggle for dealerships to transition this in there marketing. Just like every other technology that comes into play people have adopted it and it becomes mainstream.

Here were some of the stats that I came across:

the latest comScore figures on QR codes reveal that this is far from happening. The company reported that more than 14 million mobile phone users in the United States scanned a QR code in June 2011 alone. The typical scanner would be 18 to 34 years old, male and have a total household income of more than $100,000. And contrary to what people believe, more than half of those 14 million scanned the QR code at home!

The rising numbers on QR code usage is attributed to increasing smartphone use. Nielsen estimated that as of December last year, a third of US mobile phone users would be using a smartphone, while Coda Research Consultancy predicts that by 2015, around 2.5 billion people would be using a smartphone.

 

Now with figures like that who could argue the value of a QR code. Just like any marketing do your A-B testing and watch your analytics.

Stay True,

Yours Truly

Please UnFollow Me

Hi All,

As Facebook keeps banking from ads and facebook credits, and Google + can just nurse off the search engines. Where does that leave Twitter on the money making machine. I could live with the promoted tweets, but now they just got downright sneaky. Now we will be promoted from brands that we don’t even follow! Yeah seriously if you don’t follow Burger King, but maybe you look like someone who would, yup they’re going to clog your stream! Well I guess this is just the start of the ad-invasion.

 

Ciao,

Yours Truly ❤

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