Monthly Archives: September 2011
QR Code Bologna… Not so much
I was reading some pretty cool facts about QR codes. I know being in the retail automotive industry you try to adopt these new technologies and you have to ask yourself is this just another fad? Well the QR code bandwagon is here stay and all I can say for automotive is you’ve got to be patient. Qr codes are uselful for bridging the gap between offline and online and well Hello! That usually has been a struggle for dealerships to transition this in there marketing. Just like every other technology that comes into play people have adopted it and it becomes mainstream.
Here were some of the stats that I came across:
the latest comScore figures on QR codes reveal that this is far from happening. The company reported that more than 14 million mobile phone users in the United States scanned a QR code in June 2011 alone. The typical scanner would be 18 to 34 years old, male and have a total household income of more than $100,000. And contrary to what people believe, more than half of those 14 million scanned the QR code at home!
The rising numbers on QR code usage is attributed to increasing smartphone use. Nielsen estimated that as of December last year, a third of US mobile phone users would be using a smartphone, while Coda Research Consultancy predicts that by 2015, around 2.5 billion people would be using a smartphone.
Now with figures like that who could argue the value of a QR code. Just like any marketing do your A-B testing and watch your analytics.