QR Code Bologna… Not so much

Hi All,


I was reading some pretty cool facts about QR codes. I know being in the retail automotive industry you try to adopt these new technologies and you have to ask yourself is this just another fad? Well the QR code bandwagon is here stay and all I can say for automotive is you’ve got to be patient. Qr codes are uselful for bridging the gap between offline and online and well Hello! That usually has been a struggle for dealerships to transition this in there marketing. Just like every other technology that comes into play people have adopted it and it becomes mainstream.

Here were some of the stats that I came across:

the latest comScore figures on QR codes reveal that this is far from happening. The company reported that more than 14 million mobile phone users in the United States scanned a QR code in June 2011 alone. The typical scanner would be 18 to 34 years old, male and have a total household income of more than $100,000. And contrary to what people believe, more than half of those 14 million scanned the QR code at home!

The rising numbers on QR code usage is attributed to increasing smartphone use. Nielsen estimated that as of December last year, a third of US mobile phone users would be using a smartphone, while Coda Research Consultancy predicts that by 2015, around 2.5 billion people would be using a smartphone.


Now with figures like that who could argue the value of a QR code. Just like any marketing do your A-B testing and watch your analytics.

Stay True,

Yours Truly


About Tanesha White

Professional BIo: With over 12 years of experience in the internet industry and the pleasure of working with National companies such as, Lithia Automotive, McDonalds, and Lexus Corp. Tanesha has applied her knowledge and creative thinking to the needs of clients and business owners with two things in mind; helping them understand internet marketing and how to market effectively and consistently show measurable results. Tanesha displays a true understanding of the internet consumers behaviors. By understanding the needs of businesses, she brings a fresh innovative approach to customizing effective online strategies for any industry. White believes that business owners can have all the desire in the world to have the most technologically inclined company in their market, but online marketing, SEO, social media strategy, and website conversion require the ability to understand in order to be successful.

Posted on September 15, 2011, in Uncategorized and tagged , . Bookmark the permalink. Leave a comment.

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