Hi All,

I came across this blog article on Twitter this morning and thought this was great food for thought auto dealers who aren’t quite sure how to put together a solid strategy using Facebook. These are great 5 steps so be sure to click the link to read all of them!

As B2B marketers work to connect with customers and prospects through social media, one of the keys to those connections is to create remarkable, compelling content. That content needs to provide value to your followers and fans, rather than push your products or services. The following tips can help you create better content, more compelling content and content that provides value.

1. Develop a Monthly Theme
B2B marketers hear over and over that they need to act like the best trade publication in their industry. Usually this means things like cover the industry and create an editorial calendar. But what if you add to the list developing a monthly theme as part of the editorial calendar? Many trade publications have themes to their monthly issues. This means that the majority of blog posts for that month are about the theme. It doesn’t mean you can’t write about anything else, but it provides focus to the content you create in a given month. If you create ebooks or webinars in that month, they should also follow the theme.