Monthly Archives: May 2012
I’m sure it’s happened to all of us at least once, and maybe others a lot more. If it hasn’t happened to you then I’m sure you’ve seen it happen to an unsuspecting stranger. That’s right victims of texting and walking or what I call walkxting, LOL. I can admit I’ve tripped on things replying to a tweet or sending a text to the hub. Since we live in such an instant gratifying and impatient world simply saying stop walking and texting is not going to cut it. So since this still is an issue by seeing this video below, and lol to the girl who fell in the fountain.
With it actually feeling like spring it’s puts me in the mood to get things in order from winter hibernation. But, how often do you spring clean your brand- you know what you’re known for? Or how can you be sure that how you wanted to be known in the workplace is consistent to how people perceive you today?
It’s good to sit back and reflect on that, but it can be hard with out a checklist to follow. I recommend Marshall Goldsmiths, 20 habits to avoid. It’s funny looking at this list and actually hearing complaints from close friends about bosses that exhibit A LOT of these traits and it makes you wonder how they got where they are. But anyway, I hope this list is helpful for you to do your own brand tune up. And by no means think you should only do this every once in while, but reflect on it everyday if you can. Remember it takes about 21 days of consistency before something turns into habit so you want to catch a bad one and break it right away!
1. Winning too much: the need to win at all costs and in all situations – when it matters, when it doesn’t, and when it’s totally beside the point.
2. Adding value: the overwhelming desire to add our two cents to every discussion.
3. Passing judgment: the need to rate others and impose our standards on them.
4. Making destructive comments: the needless sarcasms and cutting remarks that we think make us sound sharp and witty.
5. Starting with “No,” “But,” or “However”: the overuse of these negative qualifiers which secretly say to everyone, “I’m right. You’re wrong.”
6. Telling the world how smart you are: the need to show people we’re smarter than they think we are.
7. Speaking when angry: using emotional volatility as a management tool.
8. Negativity, or “Let me explain why that won’t work”: the need to share our negative thoughts even when we weren’t asked.
9. Withholding information: the refusal to share information in order to maintain an advantage over others.
10. Failing to give proper recognition: the inability to praise and reward.
11. Claiming credit that we don’t deserve: the most annoying way to overestimate our contribution to any success.
12. Making excuses: the need to reposition our annoying behavior as a permanent fixture so people excuse us for it.
13. Clinging to the past: the need to deflect blame away from ourselves and onto events and people from our past; a subset of blaming everyone else.
14. Playing favorites: failing to see that we are treating someone unfairly.
15. Refusing to express regret: the inability to take responsibility for our actions, admit we’re wrong, or recognize how our actions affect others.
16. Not listening: the most passive-aggressive form of disrespect for colleagues.
17. Failing to express gratitude: the most basic form of bad manners.
18. Punishing the messenger: the misguided need to attack the innocent who are usually only trying to help us.
19. Passing the buck: the need to blame everyone but ourselves.
20. An excessive need to be “me”: exalting our faults as virtues simply because they”re who we are.
I’m upset that I didn’t see this feature earlier this morning, due to looking at my Facebook pages via iphone, which doesn’t give you welcome box of any new features being announced. But, to my pleasant surprise I came across there new feature which by far shadows the weak deals feature, I vaguely remember using.
The offers allow you to put a special promotion or coupon.
But, not only that it allows you to set an date and also gives you the option to set limits on the number of redemption’s. I am in love with this feature already, because until now you really only had the option of using a third party in order to get these features, trust me I know!
I was able to experiment with creating some excitement around a “grouponish” like deal a few months back. Using a third party that would allow us to publish coupons and would show that they printed a coupon from our page on their wall, and also encouraged sharing. After playing with this offers feature I see that businesses will be to use this at there wim, to really drive engagement and virality.
It’s very simple to use and as fast as posting a status update. In order to cure my curiosity I used a popular coupon that we send in monthly newsletters. I didn’t screenshot the before picture, so since I already clicked on “get offer,” it now says “resend” offer.
The first time you click the offer it gives a quick message letting you know that the offer is being sent to your email address (the one linked to your FB account.
Then of course like any other million apps out there it encourages you to post your activity to your wall. Almost instantly the coupon is in my email ready to be printed or presented over my iphone for redemption. I love the instant gratifying world we live in!
Now when I refer to this as a “grouponish” feature, as a consumer we love getting the deal of the day being able to try a new resturant or taking an outing spending next to none. But, on the business side of things advertising a highly discounted item or service and then taking 50% off of that already discounted deal doesn’t always make sense for the bottom line. So now small businesses can really get creative with these offers, maybe allow 50% off a hot item to a limited number of people in a short time frame, the possibilities are endless. Get creative add some facebook ads to the mix, this a chance to really drive excitement, and to reconnect with out of touch fans. But, like any other advertisement just be sure to let your staff know the deal is out there and how consumers will present it.
I’m pretty sure I know how big brands are going to use this feature, and I’m sure fans will be a lot more attentive to what kinds of deals they can get or perhaps free coffee…