Spring Clean Your Professional Brand Following Goldsmith’s 20 habits to Avoid

With it actually feeling like spring it’s puts me in the mood to get things in order from winter hibernation. But, how often do you spring clean your brand- you know what you’re known for? Or how can you be sure that how you wanted to be known in the workplace is consistent to how people perceive you today?

It’s good to sit back and reflect on that, but it can be hard with out a checklist to follow. I recommend Marshall Goldsmiths, 20 habits to avoid. It’s funny looking at this list and actually hearing complaints from close friends about bosses that exhibit A LOT of these traits and it makes you wonder how they got where they are.  But anyway, I hope this list is helpful for you to do your own brand tune up. And by no means think you should only do this every once in while, but reflect on it everyday if you can. Remember it takes about 21 days of consistency before something turns into habit so you want to catch a bad one and break it right away!

1. Winning too much: the need to win at all costs and in all situations – when it matters, when it doesn’t, and when it’s totally beside the point.

2. Adding value: the overwhelming desire to add our two cents to every discussion.

3. Passing judgment: the need to rate others and impose our standards on them.

4. Making destructive comments: the needless sarcasms and cutting remarks that we think make us sound sharp and witty.

5. Starting with “No,” “But,” or “However”: the overuse of these negative qualifiers which secretly say to everyone, “I’m right. You’re wrong.”

6. Telling the world how smart you are: the need to show people we’re smarter than they think we are.

7. Speaking when angry: using emotional volatility as a management tool.

8. Negativity, or “Let me explain why that won’t work”: the need to share our negative thoughts even when we weren’t asked.

9. Withholding information: the refusal to share information in order to maintain an advantage over others.

10. Failing to give proper recognition: the inability to praise and reward.

11. Claiming credit that we don’t deserve: the most annoying way to overestimate our contribution to any success.

12. Making excuses: the need to reposition our annoying behavior as a permanent fixture so people excuse us for it.

13. Clinging to the past: the need to deflect blame away from ourselves and onto events and people from our past; a subset of blaming everyone else.

14. Playing favorites: failing to see that we are treating someone unfairly.

15. Refusing to express regret: the inability to take responsibility for our actions, admit we’re wrong, or recognize how our actions affect others.

16. Not listening: the most passive-aggressive form of disrespect for colleagues.

17. Failing to express gratitude: the most basic form of bad manners.

18. Punishing the messenger: the misguided need to attack the innocent who are usually only trying to help us.

19. Passing the buck: the need to blame everyone but ourselves.

20. An excessive need to be “me”: exalting our faults as virtues simply because they”re who we are.

Ciao~

Tanesha White

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About Tanesha White

Professional BIo: With over 12 years of experience in the internet industry and the pleasure of working with National companies such as, Lithia Automotive, McDonalds, and Lexus Corp. Tanesha has applied her knowledge and creative thinking to the needs of clients and business owners with two things in mind; helping them understand internet marketing and how to market effectively and consistently show measurable results. Tanesha displays a true understanding of the internet consumers behaviors. By understanding the needs of businesses, she brings a fresh innovative approach to customizing effective online strategies for any industry. White believes that business owners can have all the desire in the world to have the most technologically inclined company in their market, but online marketing, SEO, social media strategy, and website conversion require the ability to understand in order to be successful.

Posted on May 9, 2012, in Uncategorized. Bookmark the permalink. Leave a comment.

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