Importance of Having or Being a Social Champion, Big Brand Facebook Spam Gone Wrong

I was just browsing through some of my fav fanpages such as Coca Cola and Pepsi. It amazes that such big brands still can’t quite keep up with their social media moderation.  I understand the importance in allowing fans to post to your page for the interaction, but this needs to be closely monitored especially if you’re a small business.  For example the screenshot below shows the activity log of recent posts to Pepsi’s FB wall. Obviously the “seexy videoos” is just horrible spam, but the thumbnail picture is absolutely offensive and pornographic, “hence” the red X . The simple fact that  kids will see this as soon as they  come to  their favorite drink’s fan page is sickening.

Bigger brand with a million + fans yeah not that  detrimental to business, but if you’re a smaller company and have outsourced your social media management you still can’t let treat it like it’s on cruise control because you’re entire social efforts could crumble apart with an incident like this.

I’ve seen many mistakes made by agencies and careless “accidental” postings or unmonitored networks subjected to obscene spam. Don’t fall victim to it. When outsourcing your social media efforts you have to have someone accountable within in your organization, your “champion.” be sure your agency gets you familiar with setting alerts or simply helping you find the right mobile apps to keep you in the know when you’re on the go.  You may not be able to stop the spam 100%, but you can be prepared if it happens and be able to put the fire out when need be!  So just remember this is your reputation as a business owner staying social is a business by itself and you don’t have to take the reigns, just make sure you know what the horse doing, lol.

Good Luck!

Tanesha White


About Tanesha White

Professional BIo: With over 12 years of experience in the internet industry and the pleasure of working with National companies such as, Lithia Automotive, McDonalds, and Lexus Corp. Tanesha has applied her knowledge and creative thinking to the needs of clients and business owners with two things in mind; helping them understand internet marketing and how to market effectively and consistently show measurable results. Tanesha displays a true understanding of the internet consumers behaviors. By understanding the needs of businesses, she brings a fresh innovative approach to customizing effective online strategies for any industry. White believes that business owners can have all the desire in the world to have the most technologically inclined company in their market, but online marketing, SEO, social media strategy, and website conversion require the ability to understand in order to be successful.

Posted on June 13, 2012, in Social and tagged , , , , . Bookmark the permalink. Leave a comment.

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