Oh No You Didn’t! Social Media Marketing Sins Not to Commit
Posted by Tanesha White
With all the changes that we’ve all felt with Facebook you’re probably feeling the engagement meter has taken a dip. But, were you committing social media no-no’s before this even happened? So what am I talking about you ask?
As mainstream as social media is nowadays it still doesn’t surprise me how so many businesses still manage to make mistakes that will cost them there fan growth.
- Out of control scheduling and link blasting– Third party scheduling posts, statuses, and tweets is definitely a luxury I love as well, but some businesses have just gone out of control with it. You’ve basically set up your social and leave it on cruise control and then …. well you become unsocial. Not answering comments for days, or thanking for RTs etc…. I’m sure you’ve encountered this.
- The Facebook Ad Junkie- Yeah so you’ve ran a few contests or promoted some cool stories and by doing so you’ve grown your fan base substantially. But, since the big up tick in new fans there hasn’t been anything interesting that has kept them engaged….. Soo I guess I’ll run another ad~ don’t be that guy
- The all of sudden semi-automatic promoter- If you’re like me you probably forgot about some of the pages you liked on Facebook and because nothing else was really engaging about it was out of sight. Well out of the blue this page starts throwing out promotions left and right all in your wall space….. Yeah time to unsubscribe or unlike!
- The Secret Social Promoter- You just posted a an awesome savings coupon or a redemption where all you have to do is say you saw this on a wall, but the employees at the counter have no idea about it.. #fail
These are just a few of the biggest mistakes I’ve seen businesses make. What encounters have you had?
About Tanesha WhiteProfessional BIo: With over 12 years of experience in the internet industry and the pleasure of working with National companies such as, Lithia Automotive, McDonalds, and Lexus Corp. Tanesha has applied her knowledge and creative thinking to the needs of clients and business owners with two things in mind; helping them understand internet marketing and how to market effectively and consistently show measurable results. Tanesha displays a true understanding of the internet consumers behaviors. By understanding the needs of businesses, she brings a fresh innovative approach to customizing effective online strategies for any industry. White believes that business owners can have all the desire in the world to have the most technologically inclined company in their market, but online marketing, SEO, social media strategy, and website conversion require the ability to understand in order to be successful.
Posted on July 9, 2012, in All Things Digital, Social and tagged Facebook Pages, Facebook Promoted Posts, Social Media, Social Media Do Not, Social Network advertising|Social Media| Internet Advertising. Bookmark the permalink. Leave a comment.