Your Online Reputation is Mobile
Posted by Tanesha White
So by now if we all don’t know that Mobile device utilization will soon be surpassing the use of computers then you might have been living under a rock for the past few years. But, do you understand how consumers are using their smartphones? Or what technology is available on phone nowadays.
The reason I bring this up is because I’m an avid user of SIRI for my iphone. I love using this feature to find the best places around town from services to finding products. As a small business owner you should definitely get acclimated with these speaking technologies because you could be losing potential business. There are so many of your competitors to choose from so think like a consumer, how would you narrow it down?
Simple “give me all pizza places with good reviews.” Have you tried this test with your business? If not you need too! It’s important to know how your business looks online because if you don’t have any good reviews then your business is invisible. Or worse you have bad reviews that you didn’t know about.
Below are some stats from Yelp. Now start experimenting to see how your business looks.
Yelp Mobile Metrics, August 2011:
- Yelp had over 5 million unique visitors to our mobile apps — 63 million total unique visitors to Yelp.com 8.5 million of which were from mobile browsers.
- More than 2,216,896 calls were made from a Yelp app. That’s nearly 9 calls every 10 seconds to a local business.
- Over 40% of all Yelp searches were done on one of our mobile apps. Source: Yelp.com