The Linkedin 10 Do’s and Don’ts

Whether you’re new to Linkedin or a veteran it’s always nice to have a refresher. 

1Do Upload a Professional Picture

This should be self-explanatory, but it is surprising how many starfish, cars, sunflowers,

people standing on the beach at sunset, and dogs we witness on LinkedIn

profiles. Honestly, who puts a picture of their dog on a professional networking

platform?The point of LinkedIn is to further your networking ability online as well as offline.

You want people to recognize you when you walk into a networking event. And

when you have a picture of your dog, that never happens. Upload a professional

picture to all platforms you are building your personal brand on, whether that is

Twitter, Facebook, LinkedIn, or your blog. We know you’ll want to be fun and

creative on those other sites, but don’t do it if you’re trying to create a professional


2Do Connect to Your Real Friends and Contacts

Just like we tell children not to talk to strangers, the same applies to your LinkedIn

profile. It’s crazy to see how many people connect with strangers all over the

world because they want to “build up” their network on LinkedIn. Connecting

to hundreds of strangers will NOT help your network in LinkedIn.

Remember, the value of LinkedIn comes in the quality of relationships you have, not the quantity.

Think of it this way: If you ever have to ask someone for an introduction to someone

else, it’s rather a big letdown to get a message back that says, “Oh, I don’t actually

know them; they’re just in my huge network.” People like this do not provide

real value, so don’t become one of them.


3Do Keep Your Profile Current

Let’s use an example for this. Erik is hanging out with Kyle, and there is a funky

smell coming from somewhere. Kyle asks Erik where that smell is coming from,

and Erik nonchalantly says he hasn’t changed clothes in three days. Does that

change the way Kyle is interacting with Erik? Of course!

Just like Erik neglected his appearance, the same concept applies to your LinkedIn

profile. If you neglect your profile, people will tend to forget and avoid you.


4Do Delete People Who Spam You

In life and in LinkedIn, there are bad apples. There are times when contacts or

connections abuse the system and spam your Inbox with some new multilevel marketing

scheme or a new product or service they’re selling. It’s polite to ask them to

stop and rethink their strategy. They could be new to this, and maybe they made a

mistake. But if they continue to abuse your connection, delete them. They’re wasting

your valuable time by making you wade through their mess. Get rid of them.


5Do Spend Some Time on Your Summary

Do you ever read an email, newspaper, or blog post when the headline is terrible?

Of course not. Your summary has the same effect on your LinkedIn profile. Be

extremely concise and specific when writing your summary. Get people excited

about reading your profile and connecting with you. Express your personal brand.

Express what you are passionate about. It may even be helpful to have a co-worker

or close connection review your summary.


6Don’t Use LinkedIn Like Facebook and Twitter

There is a time and place for professional and personal content when building

your personal brand. We have discussed the importance of having places for both.

LinkedIn is a professional network, and although it is important to share some

personal content, don’t use LinkedIn as a personal network. That’s what Facebook

is for.

7Don’t Sync LinkedIn with Twitter

Similarly, don’t automatically blend LinkedIn with Twitter. LinkedIn gives you the

applications and tools that allow you to connect your account with Twitter, which

means whenever you post a message to Twitter, it automatically posts to your status

update in LinkedIn.

Don’t do this. Ever. If you’re using Twitter correctly, you’re communicating with

connections, asking and answering questions, giving shout-outs to people across

the country, and even making plans for lunch. People on LinkedIn don’t want their

feeds disrupted by all your tweets.

Remember, too, that not everyone uses Twitter, so your colleagues on LinkedIn

may not know how to read some of the special characters and abbreviations

on Twitter.


8Don’t Decline Invitations. Archive Them

When a stranger asks you for a connection on LinkedIn, archive the invitation

instead of deleting it. There could be a time when you meet this person, and you

can refer to the previous invitation to connect with her. When a connection is

archived, it’s easier to keep track of it.

9Don’t Ask Everyone for Recommendations

There’s no hard and fast rule about the number of recommendations you should

have. There’s no minimum, and some people think there’s no maximum. Just

remember that not every recommendation is important.

You do need to have at least two recommendations to reach 100% completion of

your profile, but they need to be valuable recommendations. Here are a couple tips

to follow:

• Make sure you know the person—This seems obvious, but unfortunately

it is not. Basically, if you don’t know the person who’s asking

you for a recommendation, send her a nice note that says, “I don’t

know you!” You don’t need to give a recommendation to someone you

don’t know; similarly, you don’t need to accept one either.

• Ask your best clients—Happy clients are the best referral and recommendation

source for you. Make a list of 10 people to ask for a recommendation.

You don’t need 20 or 30 because 10 people talking about

you is more than enough to strengthen your LinkedIn profile and build

your personal brand.

10Don’t Forget to Use Spelling and Grammar Check

Do you use spelling and grammar check on your résumé? The same idea applies to

your LinkedIn profile. Remember, your profile is technically a résumé, and we’ve

all been taught that our résumés have to be laser perfect. Spell check everything!

Source: SocialMediaToday


About Tanesha White

Professional BIo: With over 12 years of experience in the internet industry and the pleasure of working with National companies such as, Lithia Automotive, McDonalds, and Lexus Corp. Tanesha has applied her knowledge and creative thinking to the needs of clients and business owners with two things in mind; helping them understand internet marketing and how to market effectively and consistently show measurable results. Tanesha displays a true understanding of the internet consumers behaviors. By understanding the needs of businesses, she brings a fresh innovative approach to customizing effective online strategies for any industry. White believes that business owners can have all the desire in the world to have the most technologically inclined company in their market, but online marketing, SEO, social media strategy, and website conversion require the ability to understand in order to be successful.

Posted on July 19, 2012, in All Things Digital, Social and tagged , . Bookmark the permalink. Leave a comment.

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