Digital Shot for the Week: Stop Messing With My Edgerank!
Posted by Tanesha White
Congrats you’ve worked hard and consistent at building your social crm by building a strong Facebook following. You’ve interacted, you followed all the tips such as posting Videos and photos for the most engagement, and you’ve even hosted contests. You might have even invested in software or painfully followed Facebook analytics to help you measure and calculate when it is the best time to post.
Yup just when you thought you had it all figured out. We are now all getting taunted by people experimenting with the edgerank algorithm very similar to the cat and mouse game that Google likes to play with their ranking algorithms.
I have seen organic impressions drop by 50% in the past few weeks and so have many other people. In order to really counteract this substantial drop I advise taking another look at promoted posts. Use them to your advantage for posts that you really want seen whether it’s for a special offer to generate sales or a free ebook to generate leads. Have fun with it and see what kinds of posts are getting the most action, and not just the most impressions.
What promoted posts worked for you?
About Tanesha WhiteProfessional BIo: With over 12 years of experience in the internet industry and the pleasure of working with National companies such as, Lithia Automotive, McDonalds, and Lexus Corp. Tanesha has applied her knowledge and creative thinking to the needs of clients and business owners with two things in mind; helping them understand internet marketing and how to market effectively and consistently show measurable results. Tanesha displays a true understanding of the internet consumers behaviors. By understanding the needs of businesses, she brings a fresh innovative approach to customizing effective online strategies for any industry. White believes that business owners can have all the desire in the world to have the most technologically inclined company in their market, but online marketing, SEO, social media strategy, and website conversion require the ability to understand in order to be successful.
Posted on October 10, 2012, in All Things Digital, Social and tagged Digital Marketing, edgerank, Facebook Edgerank, Facebook Marketing, Facebook Pages, Facebook Promoted Posts, Tanesha White Digital Diva. Bookmark the permalink. Leave a comment.