I came across this infographic on Business 2 Business Community that shares some interesting comparisons between local business and national brand usage of social network use to reach customers. The fact that Facebook is the only network where local businesses have reached the same adoption as national brands isn’t that surprising. Businesses “get” Facebook they understand that it’s just part of our lifestyles, so it just makes sense to be there.

Other networks such as Twitter, Instagram, Google plus, etc… really requires more strategic direction for local businesses to really leverage these non Facebook networks. Local businesses will adopt using these networks once more understanding on how consumers  are using them. If you aren’t working with an experienced agency, as a small business owner you need to join these networks and actually participate to see how they are being used. Make them apart of your lifestyle and then think of ways that you can incorporate them in your business.

Good luck!