Monthly Archives: July 2013

Infographic of the Week: Social Media Usage other than Marketing

When it comes to social media small businesses really have an advantage. Sure big brands get the amplification and viral juice from their national/global visibility, but when you get down to the localized brick and mortar businesses that’s where you can take advantage of personalization and real relationships.

In this infographic below, courtesy of Michael Nelson, “The Cogent Coach”, displays how small businesses can leverage social media other than for marketing usage.

Enjoy,

Tanesha W

Digital Diva

Social Media for small Businesses

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Infographic of the week: Local Business Owners What Social Network Have You Adopted?

I came across this infographic on Business 2 Business Community that shares some interesting comparisons between local business and national brand usage of social network use to reach customers. The fact that Facebook is the only network where local businesses have reached the same adoption as national brands isn’t that surprising. Businesses “get” Facebook they understand that it’s just part of our lifestyles, so it just makes sense to be there.

Other networks such as Twitter, Instagram, Google plus, etc… really requires more strategic direction for local businesses to really leverage these non Facebook networks. Local businesses will adopt using these networks once more understanding on how consumers  are using them. If you aren’t working with an experienced agency, as a small business owner you need to join these networks and actually participate to see how they are being used. Make them apart of your lifestyle and then think of ways that you can incorporate them in your business.

Good luck!

 

Infographic Social media

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