Digital Shot: Get out of the “Like Factory” and get more social


Facebook Hashtag Digital Shot Tanesha WhiteBy now most businesses small, medium, and large have a good hold on their social media management.  But, many are falling into the “like factory” which I like to call when people scroll through their wall and aimlessly like stuff without paying attention to who actually posted it. When you fall into this, social media doesn’t feel that exciting.  When you get to this point it’s time get more social with your social media marketing.

It’s surprising but common that most employees of businesses that keep up with their social networks aren’t interacting at all with their content. The first step to really getting social is to make sure that employees are involved. A good way to really give this strategy a kick start is to get your social following out of that rut of just randomly liking your funny dog pics and get them to want to come out to your location. This is great way for employees to get excited about what’s going on by actually seeing people come through the door. I worked with a client that really liked posting fun non traditional holidays such as, National Ice Cream Day. They really got into the spirit by offering ice cream sandwiches that day to people that came out to the store. This strategy is great for local businesses especially if you can be consistent.  If you want to generate some sales right away think about not only posting Happy Mothers day, but maybe giving a discount or a special coupon on that day.

I hope some of these ideas will help you take the steps to get out of the “like factory” and get more social.

Yours Truly,

Tanesha White

Digital Diva


About Tanesha White

Professional BIo: With over 12 years of experience in the internet industry and the pleasure of working with National companies such as, Lithia Automotive, McDonalds, and Lexus Corp. Tanesha has applied her knowledge and creative thinking to the needs of clients and business owners with two things in mind; helping them understand internet marketing and how to market effectively and consistently show measurable results. Tanesha displays a true understanding of the internet consumers behaviors. By understanding the needs of businesses, she brings a fresh innovative approach to customizing effective online strategies for any industry. White believes that business owners can have all the desire in the world to have the most technologically inclined company in their market, but online marketing, SEO, social media strategy, and website conversion require the ability to understand in order to be successful.

Posted on August 9, 2013, in Uncategorized and tagged , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: