Category Archives: Gen Y Women
The Gen Y Woman Brand Offline, But Did You see it Online?
You ever wonder what people say about you if your name is brought up in a conversation? Or wonder what kind of first impression you left after a business meeting? I’m sure you do, because it’s human nature. Although you may not know most of the time, you can assure to leave a positive impression by being consistent with your personal brand. I titled this for the women reader, only because it’s even more important and more challenging for a women in the workplace to maintain that positive consistency.
Let’s face it we just have more challenges to overcome- period! Really don’t need to make this the battle of the sexes.. On the bright side studies have shown that Gen Y women have a more positive out look on equality in the workplace, and that “glass ceiling” is a lot more fragile to break through.
Now, this sense of power and running things in the workplace has of course taken years of being consistent with your:
positive attitude for every person you encounter
under promising and over delivering what you say
getting things done and coining yourself as the go to person
Being the go-getter and asking for what you want and setting expectations
But, have you taken a look at your brand online? The internet brings great power, social media can bring devastation especially your choice of pictures! It’s kind of funny finding the inspiration to write this. It started with my husband showing me the profiles of recruiters that have contacted him on linked in. LOL, I couldn’t believe some of the pictures these women had as their profile. Finger in the mouth here, wind blowing through your hair there…. Too funny. Did these ladies not get the memo that Linkedin is not Myspace 01?
So I would think this would be a no brainer, if you want to be taken seriously on the professional level present yourself that way in a professional network. Now when it comes to using Facebook and twitter have you ever searched for your name? Do you realize that your posting can rank in the search engines such as, google, Yahoo, and Bing? These are marketing techniques us digital marketers use to our advantage, but in the civilian world this could come back to bite you. Recruiters perform searches on potential candidates all the time, do you really want to leave a negative impression before getting a chance to speak with them? Even if you think you’ve got your privacy buttoned up on Facebook remember nothing is a 100%.
Have you come across some funny Linkedin pics?
Do you Feel like Superwoman Crashed and Burned?
I decided to take a spin on different topics to write about. I often get asked questions from younger women trying to embark on their
career paths on what they need to do, or what is most important. Like this picture I’m sure many women can relate to it. You’re feeling like superwoman and then all of a sudden you fall on your face!
Take these two points as a shot to start your week
- Be driven with your goals, and don’t settle even when you’ve reached a goal that you’re happy with.
Men are driven to want to be better by nature, you don’t have to be a psychologist to understand that one. For women it’s easy to get comfortable or to stay content with something, And often times you might find your waiting for that promotion, right? Does that sound familiar? Big Mistake!
- Ask for what you want and be tenacious about it. This may seem obvious but unfortunately many women feel uncomfortable doing this. I did a small write up on this and it’s worth revisiting, Women Need to Brag More. Although obvious it’s one of the most important steps. It’s a dog eat dog world and if you don’t ask for what you want or pursue aggressively then don’t surprised if that person next to you takes that spot.
If you don’t feel that you’re qualified then be sure to talk with your boss about your skills and explore the options of who you may be able to mentor with to gain those acquired skills.
There are countless books that you can read until the end of the next decade, but in reality we’re wired to focus on the few not the many and by sticking to these main points will get you going on the right start.
Feel free to comment
The Next Gen Mangers of Tomorrow
I read an interesting blog post written by the General Manager of Wireless Networking for the Cisco Business Unit. He obviously sees all of the insights and trends on how people like to connect. One of the biggest things he points out is that they love to connect. This is especially true in the Gen x and y. But, here’s the catch it’s not about calling people with these devices. It’s all about staying socially connected.
Cisco backed this up by surveying 2800 young professionals and college in 14 countries. Not surprising that living without the internet for half of the participants couldn’t be an option, but if forced choose two-thirds would give up their cars to have the internet instead! There is definitely an intense desire to be around the clock connected. He says, “This intense desire to be connected leads to a demand for greater flexibility: Two out of five people said they’d accept a lower-paying job if the position offered greater flexibility on access to social media, the ability to work from where they chose, and choice on the mobile devices they could use on the job.”
“Choice on the mobile devices,” this hits home with me and I’m sure to all the digital marketing professionals. With needing to be socially connected in your day to day duties there is no way to efficiently do this without using a smartphone with the most up to date social apps available. Trust me I’ve had to take a break from my iphone and I feel my social world has been crippled. When you’re managing multiple social sites and fan pages you have to have the most sophisticated device to do so.
While on the subject of social media he goes on is his blog about how social media is overtaking phones and email and becoming the dominant form of communication. He says, “Young people are driving this change, with the one-to-one mode of interacting giving way to a one-to-many mind-set.” This is huge because social can be embraced by organizations, for project updates, feedback, and internal communication period. These new age thinkers want their voices heard and want to be able to shape a companies vision and strategy.
Everyday more and more companies are realizing that their old gen customers are going away and they have to discover how to engage this younger savvier market that is taking over. But, the important piece that solves this puzzle is how are they accepting this new generation into their company culture. The reality is, the internet has allowed positions to be more virtual and the old school way of needing to be face to face can still happen, but just in a virtual way. In order for companies to attract this new savvy leader that have got start in house changing their culture and embracing social media to help with recruiting. Old school saying, “fish where the fish are, duh.”
Read more from “the Days of “managers knows best” Is Ending”
Shopping Experience on Another Level
It’s funny because just a year ago I remember saying in sales pitches that you couldn’t really expect to sell cars from social sites. But, now it’s just the inevitable. When J.C.Penney made the big move earlier this year to putting their entire catalog on Facebook and then other major retailers following close behind. Yet again it has conditioned us “consumers” to become accustomed to not only shopping online, but now through our social network.
With the increasing popularity of all the location based checkin and coupon sites it comes as no surprise that a company would cross best of both worlds and create the optimum shopping experience.
American Express did just that! They are giving their card holders that top of the line shopping experience by using their social graph to determine what exactly they would be most interested in. But, not on that, actually giving out money from buying from these different retailers as a reward.
I personally love the direction that this is all going. It has made shopping less stressful, and yet still fun! It won’t be too long before consumers are really expecting to purchase a car through a dealerships Facebook!
You can read more about this here.
Women More Bragging Less Flaunting!
I often come across a lot of articles in magazines regarding topics about how women can be better braggers. You know how men can always throw in quick 1 minute bio of themselves in any conversation and lean the convo around just that. Yeah, they’re are major topics around, how women can better at that.
When I came across this article the other day, it really just came to me like a “Wow” moment. According to the research in almost every social networking you see Women outnumber men easily, but when it came to a more professional focused site like LinkedIn, we just didn’t cut it. Not to say Farmville, or obsessively posting pics of yourself isn’t a good use of your social time. but actually putting yourself out there, wanting to build a quality professional network isn’t bragging, it’s networking! And in today’s world it’s not what you know, it’s about who you know… and that’s real! So in my advice to all those column questions in those women mags, use the resources we’re given today that make getting your name out there to the masses. Before you know it you will be able to give that 1 minute bio of yourself like a self sponsored commecial!