Posted by Tanesha White
It happens ever so often that I see a complaint in my news feed about annoying sponsored ads. I get it, what was once just a social space to be only taken up by your friends, family, and not real friends has slowly been hijacked by big Brands and local businesses. In order for social networks to be able to offer us free usage they need to make money some how right? So let’s not be too picky.
I realize that there is a rat race of data collection going on, one of the biggest things Facebook is honing in on is location based data building. I wasn’t surprised to see that they partnered up with IT powerhouse Cisco, to offer Facebook login for businesses that have Cisco wifi. Genius right?
Then of course today we see that Instagram is rolling out sponsored ads on our activity walls. Sure it will be slowly fed to us by only brands who have a big following in the network, but soon it will be open to the localized level I imagine just like Facebook, and Twitter.
To keep your sanity with all the sponsored ads everywhere keep in mind they most are based off of your behavior and habits. (I say most, because there still is a good share of badly targeted marketing out there).Remember the movie Minority Report with Tom Cruise? Below is the advertising seen, which I absolutely love because advertising keeps evolving and the way that we marketers get creative to target consumers is exciting but, eye scans? I could actually see that.
My point is, knowing that most online marketing is based off your behavior follow these 4 steps below to ensure a better user experience.
1. Do a sweep of all your social networks that you’ve provided information to such as interests, and hobbies. If your interests have changed then update them. Be honest about what you like.
2. Only “like” brands, companies, pictures, etc…. that you actually do like. Kinda makes sense right?
3. To stop unrelated banner ads from following you around the internet limit the use of family or friends using your computer under your user name. Create and use a guest account.
4. It doesn’t hurt to clean your cache every once in a while:-)
Your Digital Diva
Posted by Tanesha White
Display- Definitely not smoke and mirrors. If you’re a dealership that thought Display/Banner advertising wasn’t measurable or useful to you, I’ll kindly ask you to rethink that.Google has always given ways to measure the effectiveness of Banner Ads, but today we’re now exposed to a really cool reporting tool “Campaign Insights.”
At the moment, you can measure how many clicks your display ads achieve, measure conversions that result from those clicks, compare results with industry benchmark data, and use “View-through conversion reporting” to measure visits to your website from users who saw your display ad in the past.
Today, we’re launching a new tool to measure the impact of your display ads – Campaign Insights. As of today, Campaign Insights is available for larger display ad campaigns across the Google Content Network in the US and UK.
Campaign Insights is a unique measurement tool that can give reliable data about how a campaign has raised brand awareness, or active user interest, in a particular product or service. It looks beyond the traditional measures of clicks and conversions to calculate the incremental lift in both online search activity and website visits that result from a display ad campaign.
We use the same expertise we use to improve our own services — our ability to analyze large quantities of data. Campaign Insights compares two data sets: a large group of users (many thousands, minimum) who saw a particular ad, with an equivalent, large group that did not see the ad. It then measures whether there is any significant difference in searches and visits to your website between the two groups. Doing this, Campaign Insights can determine the incremental change that is directly attributable to the display ad campaign. With this insight, you can establish how well your display ad campaign is working beyond just clicks.
I find this so valuable especially for dealerships today when you’re ad budgets are slim, but you’ve made the wise decision in reallocating towards the internet. Value comes from real measurable results and with tools like this it helps “your interactive agency” improve month after month. Remember being an internet dealer isn’t just trying some ppc for couple months. It’s a commitment in building your online reputation and constantly having a message out there in the web about your dealership. You should be working closely with you’re interactive agency to ensure that you are both on the same page with your dealership goals.