Blog Archives
3 Steps to Creating a Social Content Strategy
Social content strategy is a pretty common place marketing term. It’s important to think about this because you can really drive business results and audience value with a well constructed compelling content strategy. Easy said right? I know a lot of small businesses that may look a deer in headlights right about now, but when it comes to creating a social content strategy it doesn’t have to be rocket science. Below are 3 steps to getting started.
1. Think like an Author content, content, content 
Sure content is king, but not all content is created equal. Think about what your objective is in your strategy, how are you going to inspire engagement, are you raising awareness, are you trying to convert leads. Also consider your brands goals whether it is to gain awareness on your products or services, or to maybe learn something about your target market or existing customers. Once you have answers to these questions you can start digging into your existing content library. Use things such as testimonials, launches, customer pics, blog posts etc. Be sure to have social measurements in place as well because you want to be able to see how your audience is reacting to your content.
2. Be an advocate of sharing 
Don’t have blinders on by only caring about your content. Part of having a social presence is being able to share great content with your fans and that means anything meaningful to your brand. This could be industry specific press releases, conversation in your industry, or news from business partners or vendors.
3. Be Engaging
So often it seems like people forget that social media is about being social! Social media has given brands the opportunity to be real people instead of that cold brick and mortar location. Interact with your audience. If your small business follow a hashtag and create conversation around it. Follow threads and discussion from industry thought leaders or partners.
Happy Creating!
By, Tanesha White
This Year SMO is fully accepted like it’s counterpart SEO, Agree?
Last year I have to say was definitely the year of SMO (social media optimization) acceptance. No longer were companies questioning whether or not to get involved in social media or to really get serious in beefing up their digital departments. It was the year of really diving into the social ocean and taking it on full speed ahead. Remember the time when we were really trying to figure out SEO? Businesses now understand it’s about pleasing Google and all the other search engines to lead consumers to their websites. With SEO still being a big part of the digital pie businesses are understanding that SMO is about the people. And these people are turning to new media to see how others are interacting with their brands and services.
The questions of 2007-10 is social media a waste of time, are now irrelevant. Looking at the snippet of the Infographic I posted below you can truly see how social media has been adopted into our everyday lives.
What will you be doing new this year?
By,
Tanesha White
Source of Infographic: Search Engine Journal
Infographic of the Week: Marketing is Zombie survival at its best.
Now that we’re left on the edge of our seats with Sunday’s heart pumping, “The Walking Dead”, this week’s infographic by Marketo is perfect. If we ever have a zombie apocalypse watching the show has surely prepared us. But, I never thought about applying these survival skills to a marketing strategy. Having a plan, and having people as a team perform specific duties… yes that sounds familiar right? This and amore tips can be found in this infographic, so enjoy!
By,
Tanesha White
Brought to you by Marketing Software by Marketo
Throwback Infographic of the week: Guide to Online Marketing
Instead of throwback Thursday I found this throwback infographic today, and we can pretend it’s Thursday:-) This infographic by the gang at SEOMoz was created in 2011and happens to be one of my favs. What’s ironic about it is that nothing has really changed over the past few years except for the social media aspect. This guide gives you all the tools and tips to get that social strategy started, but there’s definitely a lot more to social marketing than this infographic displays.
What would you add to it?
Sincerely,
Tanesha aka Digital Divia
Infographic of the Week: Social is great but don’t Ignore Search
Years ago I remember when discussing search marketing with business owners was almost like talking about mythical creatures. Nowadays digital marketing is just part of the overall marketing plan, or at least should be. With so much buzz about social media marketing I think the basics tend to get diluted and almost lost at times. The biggest mistakes I see business owners make is getting caught up in the social media buzz and forgetting about search all together which is the most basic fundamental must do for any marketing strategy.
Did you know the search is still the number 1 driver to websites, beating out social media by 300%? Search allows you to be competitive and this is most important when considering that there are 175 billion global searches, yeah 92% of people use search everyday. While social media is just a slice of the digital strategy pie is important that you are first playing in the competitive field of search. The infographic that I chose today reiterates why search is important to your business and also provides a good list of tools to aide you in your keyword research.
Enjoy!
Your Diva, Tanesha White
Infographic of the Week: There’s More to Social than Just Marketing
With some many of the clients that I work with personally, just now finally “getting” social meaning now they are incorporating Social Media into their marketing strategies as well as their budgets. In reality social media in business is two-fold; ad-hoc and strategy focused strategy. This infographic brought to you by GetSatisfication is a great illustration on why you should use Social technologies throughout all of your business segments.
Enjoy!
Infographic of the Week: What you need to know about hashtags #Funfacts
Just last month flickr drops them from their platform, and Facebook is rumored to activate them. So what is it with #hashtags? This widely used symbol was once the pathway to hopefully finding a customer service representative, to helping organize groups in IRC networks, then eventually going mainstream in Twitter is all the buzz right now. So I thought this infographic created by Online Digital was perfect this week.
Enjoy!
DigiDiva
Digital Shot: Hashtags in Facebook Does Your Business Have a Plan?
It’s been too long since I’ve done a digital shot. Remember my purpose for this is just a quick thought on trending digital marketing and social trends. With all the lengthy publications out there it can get really overwhelming and quite frankly too time consuming. So when you just want the baby and not the delivery, take a digital shot from yours truly!
As you may recall from previous posts of mine such as, “my wish list for 2013” the use of hashtags is as bad of a pet peeve as bad drivers is to me. But now with all the buzz of Facebook considering using hashtags this could really help business small businesses to find the right people for marketing purposes. All I can say is it’s about time because as you may have noticed every other major network has adopted the hash such as, Google+, Flickr, Pinterest, and of course Twitter. Hashtags make information easier to find, especially if you give a unique hashtag to an event or topic of news that is currently hot. Socialites tag their content with a hashtag phrase identifier and others can find it by searching such phrases.
Businesses could really leverage the use of hashtags on Facebook because of course tons of conversations are held everyday, but if hashtags go live it would give the ability to search for relevant conversations around topics. This also would make it easier to monitor trending topics that are relevant to your business as well. If/ when Facebook does implement hashtags I would really like to see how it will advance targeting with Facebook ads. Remember hashtags aren’t implemented yet, but it never hurts to be prepared.
Ciao`
Tanesha White aka Digital Diva
Infographic of the Week: Does March Madness Increase Employee Morale?
In the heart of March Madness I thought this infographic of the week suited well. There are many things that can boost morale around the office like pot lucks, and Friday’s (of course). With all the buzz of March Madness going on how has it been around the office? Has it been higher in the past and cooled off lately according to these statistics?
Enjoy!
Sincerely,
Your Digital Diva, Tanesha White
The Digital Diva 