Social content strategy is a pretty common place marketing term. It’s important to think about this because you can really drive business results and audience value with a well constructed compelling content strategy. Easy said right? I know a lot of small businesses that may look a deer in headlights right about now, but when it comes to creating a social content strategy it doesn’t have to be rocket science. Below are 3 steps to getting started.
Sure content is king, but not all content is created equal. Think about what your objective is in your strategy, how are you going to inspire engagement, are you raising awareness, are you trying to convert leads. Also consider your brands goals whether it is to gain awareness on your products or services, or to maybe learn something about your target market or existing customers. Once you have answers to these questions you can start digging into your existing content library. Use things such as testimonials, launches, customer pics, blog posts etc. Be sure to have social measurements in place as well because you want to be able to see how your audience is reacting to your content.
Don’t have blinders on by only caring about your content. Part of having a social presence is being able to share great content with your fans and that means anything meaningful to your brand. This could be industry specific press releases, conversation in your industry, or news from business partners or vendors.
3. Be Engaging
So often it seems like people forget that social media is about being social! Social media has given brands the opportunity to be real people instead of that cold brick and mortar location. Interact with your audience. If your small business follow a hashtag and create conversation around it. Follow threads and discussion from industry thought leaders or partners.
By, Tanesha White
Posted in Uncategorized
Last year I have to say was definitely the year of SMO (social media optimization) acceptance. No longer were companies questioning whether or not to get involved in social media or to really get serious in beefing up their digital departments. It was the year of really diving into the social ocean and taking it on full speed ahead. Remember the time when we were really trying to figure out SEO? Businesses now understand it’s about pleasing Google and all the other search engines to lead consumers to their websites. With SEO still being a big part of the digital pie businesses are understanding that SMO is about the people. And these people are turning to new media to see how others are interacting with their brands and services.
The questions of 2007-10 is social media a waste of time, are now irrelevant. Looking at the snippet of the Infographic I posted below you can truly see how social media has been adopted into our everyday lives.
What will you be doing new this year?
Source of Infographic: Search Engine Journal
Now that we’re left on the edge of our seats with Sunday’s heart pumping, “The Walking Dead”, this week’s infographic by Marketo is perfect. If we ever have a zombie apocalypse watching the show has surely prepared us. But, I never thought about applying these survival skills to a marketing strategy. Having a plan, and having people as a team perform specific duties… yes that sounds familiar right? This and amore tips can be found in this infographic, so enjoy!
Brought to you by Marketing Software by Marketo
It happens ever so often that I see a complaint in my news feed about annoying sponsored ads. I get it, what was once just a social space to be only taken up by your friends, family, and not real friends has slowly been hijacked by big Brands and local businesses. In order for social networks to be able to offer us free usage they need to make money some how right? So let’s not be too picky.
I realize that there is a rat race of data collection going on, one of the biggest things Facebook is honing in on is location based data building. I wasn’t surprised to see that they partnered up with IT powerhouse Cisco, to offer Facebook login for businesses that have Cisco wifi. Genius right?
Then of course today we see that Instagram is rolling out sponsored ads on our activity walls. Sure it will be slowly fed to us by only brands who have a big following in the network, but soon it will be open to the localized level I imagine just like Facebook, and Twitter.
To keep your sanity with all the sponsored ads everywhere keep in mind they most are based off of your behavior and habits. (I say most, because there still is a good share of badly targeted marketing out there).Remember the movie Minority Report with Tom Cruise? Below is the advertising seen, which I absolutely love because advertising keeps evolving and the way that we marketers get creative to target consumers is exciting but, eye scans? I could actually see that.
My point is, knowing that most online marketing is based off your behavior follow these 4 steps below to ensure a better user experience.
1. Do a sweep of all your social networks that you’ve provided information to such as interests, and hobbies. If your interests have changed then update them. Be honest about what you like.
2. Only “like” brands, companies, pictures, etc…. that you actually do like. Kinda makes sense right?
3. To stop unrelated banner ads from following you around the internet limit the use of family or friends using your computer under your user name. Create and use a guest account.
4. It doesn’t hurt to clean your cache every once in a while:-)
Your Digital Diva
Instead of throwback Thursday I found this throwback infographic today, and we can pretend it’s Thursday:-) This infographic by the gang at SEOMoz was created in 2011and happens to be one of my favs. What’s ironic about it is that nothing has really changed over the past few years except for the social media aspect. This guide gives you all the tools and tips to get that social strategy started, but there’s definitely a lot more to social marketing than this infographic displays.
What would you add to it?
Tanesha aka Digital Divia
Years ago I remember when discussing search marketing with business owners was almost like talking about mythical creatures. Nowadays digital marketing is just part of the overall marketing plan, or at least should be. With so much buzz about social media marketing I think the basics tend to get diluted and almost lost at times. The biggest mistakes I see business owners make is getting caught up in the social media buzz and forgetting about search all together which is the most basic fundamental must do for any marketing strategy.
Did you know the search is still the number 1 driver to websites, beating out social media by 300%? Search allows you to be competitive and this is most important when considering that there are 175 billion global searches, yeah 92% of people use search everyday. While social media is just a slice of the digital strategy pie is important that you are first playing in the competitive field of search. The infographic that I chose today reiterates why search is important to your business and also provides a good list of tools to aide you in your keyword research.
Your Diva, Tanesha White
With some many of the clients that I work with personally, just now finally “getting” social meaning now they are incorporating Social Media into their marketing strategies as well as their budgets. In reality social media in business is two-fold; ad-hoc and strategy focused strategy. This infographic brought to you by GetSatisfication is a great illustration on why you should use Social technologies throughout all of your business segments.
Just last month flickr drops them from their platform, and Facebook is rumored to activate them. So what is it with #hashtags? This widely used symbol was once the pathway to hopefully finding a customer service representative, to helping organize groups in IRC networks, then eventually going mainstream in Twitter is all the buzz right now. So I thought this infographic created by Online Digital was perfect this week.
It’s been too long since I’ve done a digital shot. Remember my purpose for this is just a quick thought on trending digital marketing and social trends. With all the lengthy publications out there it can get really overwhelming and quite frankly too time consuming. So when you just want the baby and not the delivery, take a digital shot from yours truly!
As you may recall from previous posts of mine such as, “my wish list for 2013” the use of hashtags is as bad of a pet peeve as bad drivers is to me. But now with all the buzz of Facebook considering using hashtags this could really help business small businesses to find the right people for marketing purposes. All I can say is it’s about time because as you may have noticed every other major network has adopted the hash such as, Google+, Flickr, Pinterest, and of course Twitter. Hashtags make information easier to find, especially if you give a unique hashtag to an event or topic of news that is currently hot. Socialites tag their content with a hashtag phrase identifier and others can find it by searching such phrases.
Businesses could really leverage the use of hashtags on Facebook because of course tons of conversations are held everyday, but if hashtags go live it would give the ability to search for relevant conversations around topics. This also would make it easier to monitor trending topics that are relevant to your business as well. If/ when Facebook does implement hashtags I would really like to see how it will advance targeting with Facebook ads. Remember hashtags aren’t implemented yet, but it never hurts to be prepared.
Tanesha White aka Digital Diva
In the heart of March Madness I thought this infographic of the week suited well. There are many things that can boost morale around the office like pot lucks, and Friday’s (of course). With all the buzz of March Madness going on how has it been around the office? Has it been higher in the past and cooled off lately according to these statistics?
Your Digital Diva, Tanesha White