It amazes me that still in the year 2013 that some small business owners still aren’t convinced that won’t hit their consumers online. As much as we live and die by our mobile devices and the addictions to our socially connected lives there still seems to be hesitation. Did you know there enough gigabytes of data passed around globally via mobile phones that would fill 9.2 million CD’s everyday? You never realize how big the internet actually is until you see it “literally!” Enjoy the fun facts in my Infographic pic of the week.
Your Digital Diva~ Tanesha
The New Year is for new beginnings and a fresh start. The most popular New Year’s resolution is getting into shape, or changing eating habits. Whatever way you want to put it, it’s about getting fit. I often tweet great info on staying in shape and eating right to stay fit. Since many people I know seem to have jumped on the wagon I came across this awesome infographic about sugar consumption that is a great visual wake up call on how easy it is to consume way too much sugar. Why is it not good to consume sugar? Because that is what is making us fat! Well I’m eating fat free food how am I getting fat, you ask. That is a whole other story but, check out Pacific Fitness for their great write up on, how sugar makes you fat.
This just might make you think twice before drinking that Ice coffee!
What was the record breaking retweet? What is the most active country on Facebook? Number of times the +1 button is pushed per day. Questions answered and many more interesting numbers can be found below thanks to Royal Pingdom. If you would like to see overall numbers on the internet for 2012 be sure to check out their blog.
I also included the mobile numbers of 2012 as well because I think this is a valuable prediction of what will be important for marketers this year. With mobile usage steadily rising and with it being a direct line into staying connected in the social atmosphere social media and mobile strategies are key in any businesses digital strategy.
Social 2012 numbers
- 85,962 – Number of monthly posts per Facebook Page in Brazil, the most active country on Facebook.
- 1 billion – Number of monthly active users on Facebook, passed in October.
- 47% – Percentage of Facebook users that are female.
- 40.5 years – Average age of a Facebook user.
- 2.7 billion – Number of likes on Facebook every day.
- 24.3% – Share of the top 10,000 websites that have Facebook integration.
- 200 million – Monthly active users on Twitter, passed in December.
- 819,000+ – Number of retweets of Barack Obama’s tweet “Four more years”, the most retweets ever.
- 327,452 – Number of tweets per minute when Barack Obama was re-elected, the most ever.
- 729,571 – Number of messages per minute when the Chinese microblogging service Sina Weibo saw 2012 finish and 2013 start.
- 9.66 million – Number of tweets during the opening ceremony of the London 2012 olympics.
- 175 million – Average number of tweets sent every day throughout 2012.
- 37.3 years – Average age of a Twitter user.
- 307 – Number of tweets by the average Twitter user.
- 51 – Average number of followers per Twitter user.
- 163 billion – the number of tweets since Twitter started, passed in July.
- 123 – Number of heads of state that have a Twitter account.
- 187 million – Number of members on LinkedIn (September).
- 44.2 years – Average age of a Linkedin user.
- 135 million – Number of monthly active users on Google+.
- 5 billion – How many times per day the +1 button on Google+ is used.
- 20.8% – Usage share of HootSuite as a social media management tool among the world’s top 100 brands.
- 1.1 billion – Number of global smartphone subscribers.
- 6.7 billion – Number of mobile subscriptions.
- 5 billion – Number of mobile phone users.
- 5.3 billion – Number of mobile handsets.
- 1.3 billion – Number of smartphones in use worldwide by end of 2012.
- 465 million – Number of Android smartphones sold in 2012, a 66% market share.
- 31% – Percentage of the U.S. Internet population that used a tablet or e-reader.
- 13% – Mobile share of global Internet traffic.
- 5 billion – Number of mobile broadband subscriptions.
- 1.3 exabytes – Estimated global mobile data traffic per month in 2012.
- 59% – Share of global mobile data traffic that was video.
- 500 megabytes – Amount of monthly data traffic consumed by the average smartphone.
- 504 kbps – The average mobile network connection speed globally (all handsets).
- 1,820 kbps – The average mobile network connection speed globally (smartphones).
Well here it is my last post of 2012. I must say it has been a great year and I hope you all have had a great one as well!
New Years is all about having a fresh start right? Well think about all the blunders you may have had diving into social media or even in the digital marketing realm. I compiled a list for businesses and I couldn’t help but to add my personal list 😉
1. Stop ignoring your website! Vow to always keep your content updated, oh this was so last month….
2. Social Management tools are awesome, but don’t schedule and forget. Example, scheduling out all of your posts and then forgetting to engage when consumers or friends are responding to them:-(
3. Social Media tools continued… Schedule in appropriate formats. Many people and businesses will post using hashtags but will send out the feed to facebook as well…. again Hashtags serve no purpose in Facebook.
4. Don’t delegate the responsibility of your social media management just because they like Facebook. Social platforms have grown into very sophisticated marketing platforms. Leaving your strategy up to an amateur is wreckless, would you want someone with no experience in advertising placing your media buys?
5. Online reviews are part of your digital strategy. If you aren’t monitoring your online reputation that doesn’t mean people aren’t talking about your business. Many of the review sites are integrated with social platforms allowing it to be shared, the good and the bad! So take control and start monitoring and encouraging reviews from customers. 85% of consumers will turn to another business if they see more negative than positive reviews.
Personal top 5 wish list:
1. Auto posting from twitter to facebook. You retweeting and @ replying the homies is irrelevant in your Facebook feed. just sayin….
2. I really would like to stop seeing the morbid pictures soliciting for a like. You know what I’m talking about, the baby sitting in a pile of cigarettes with the caption, “Like, if you love babies” come on seriously??? But the funny part is it’s posted by a page called “who’s your daddy” <— pay attention to the like source.. LMBO
3. I would like to see a warning sign pop up before you post a status to facebook. Example “do you really feel this is appropriate to share to hundreds of people who do not care, or would you like to send this as a text message for the person this is intended for?”
4. I would like for a celebrity to actually tweet me back once in a while (come on Beebs…jk seriously)
5. Please stop complaining about privacy on the internet because that helps me bring value to businesses to target you with relevant ads 😉
Happy New Year!
Kick the Bad Habits of 2012!
With 2012 quickly coming to an end have you really sat down to take a look at how you’re going to execute your digital marketing strategy? Really think about what areas you or your business has concentrated on this year and ask yourself, did I really cover all grounds of an effective strategy? This year has really been the big year for social media, but a lot of businesses put so much emphasis on it that many have forgotten the basics such as SEO, or having a mobile site. 2013 is the year that I believe many businesses are really going to hone in and put all the pieces together to create effective digital marketing strategies.
The infographic below which was featured in Social Media Today gives a great visual of exactly what an integrated digital marketing strategy is composed of.
Enjoy and Happy New Year!
It is the season for giving after all so this infographic seemed very fitting! I’m sure most of us have a charity that we like to give too especially during the holiday season, but 2012 has definitely exposed a lot more “great causes,” out there that we typically may not here of. Social Media has given so many organizations the ability to attract young people because donating online has become very trendy. Since so many young people are willing to give networks make it easy to contribute with a simple click.
Have you donated to an organization using Facebook, Twitter, or any other platform this year?
Enjoy this infographic!
My inspiration for this quick digital shot came to me because of something that has grown into quite a pet peeve. Seeing things in your newsfeed that can completely annoy you, or for me looking at a client’s social presence and how they’re utilizing it can really jump on a nerve when it just becomes too much.
Here are my top annoyances that make me say, “you’re that guy.” The guide to Social Media Awkwardness.
1. Hashtags in inappropriate places
The use of Hashtags in Facebook is useless other than looking annoying. They do not link to other relevant information about your subject like Twitter or Linkedin so just stop it already. #swagg <—- see useless.
You’re in typing, texting whatever…. We cannot hear the sarcasm in your voice so if you’re trying to be sarcastic you might just appear to be a jerk.
So you downloaded your instagram app and now you want to take pictures of everything you come in contact with. Snapshot close up of your dogs eyes, your drunk uncle, in starbucks. That’s great you inspiring photographer you, but please don’t feel compelled to share to Facebook or Twitter every single time!
So you’ve gotten the hang of privacy settings on Facebook (well sort of). Keep in mind even though you have custom sharing set on your Facebook computer version set doesn’t necessarily mean it’s like that for your mobile or tablet sharing. Here’s a cool pic of me taking shots at the bar via iphone….. oops my work contacts saw that? Awkward….
5. Profile Pic
I’ve mentioned this before in a previous blog, but it’s worth mentioning again. Know the difference in social platforms. Your Linkedin pic shouldn’t be camera shot from the bathroom mirror.
There are certainly many more examples of social awkwardness, what are some that you’ve come across?
Bottom line, just don’t be that guy!
You’ve seen all the blogs and you’ve heard all the hype is Google+, the hot trend or cold flop? Umpf went ahead and did the research to really get to the bottom of this question. I picked this infographic because it doesn’t only show you Google+ statistics, but it shows comparison to the other top social networks.
So do you use Google+?
aka: Digital Diva:-)
Congrats you’ve worked hard and consistent at building your social crm by building a strong Facebook following. You’ve interacted, you followed all the tips such as posting Videos and photos for the most engagement, and you’ve even hosted contests. You might have even invested in software or painfully followed Facebook analytics to help you measure and calculate when it is the best time to post.
Yup just when you thought you had it all figured out. We are now all getting taunted by people experimenting with the edgerank algorithm very similar to the cat and mouse game that Google likes to play with their ranking algorithms.
I have seen organic impressions drop by 50% in the past few weeks and so have many other people. In order to really counteract this substantial drop I advise taking another look at promoted posts. Use them to your advantage for posts that you really want seen whether it’s for a special offer to generate sales or a free ebook to generate leads. Have fun with it and see what kinds of posts are getting the most action, and not just the most impressions.
What promoted posts worked for you?