You’ve probably read numerous publications and have seen so many stats that have been telling you that teens are leaving Facebook. If you’re a brand that carries a product for this hardcore demographic then those stats probably freaked you out a little bit.
But, hopefully you’ve had SME’s or really awesome “in the know” agency partners that have brought clarity to this nonsense.
Truth of the matter is teens didn’t run away screaming like Facebook hosted the infection that begun the zombie apocalypse or anything like that, they simply gravitated to more visually stimulating networks that don’t call for much dialogue such as Instagram, Snapchat, and Vine and not to mention where parents might be scarce.
According to the stats on the left young audiences still make up the majority share demographic for Facebook and is projected to hold that title through 2017. In reality they haven’t left Facebook now has to share the space with fast growing social networks that are catering to the youth slightly better.
Harvard studies have showed the shift in personalities and communication skills that the internet and social networks created. We’re demanding information fast and the instant gratification of receiving it. Also the satisfaction of narcissistic behavior can be satisfied faster with networks like Instagram, Vine, or Snapchat.
Knowing this information brands just need to get more creative and do some more fact finding and become power users of these networks themselves. Really try to understand how the younger audience is utilizing them. Understand the psychology of this younger generation and cater to the “it’s all about me” mentality. How can your brand make it about these users? Nowadays everyone wants to be an internet superstar why not showcase and share some of what your young audience is doing with your brand.
Don’t be afraid to jump in conversations about it. For example PS4 is doing a great job of interacting with their fans and showcasing them with their Greatness Awaits campaign. Telling fans to take stills of their awesome gameplay moments and having the opportunity to get showcased on the Playstation website for people to vote is how it should be done. When it comes to social networks don’t get discouraged or worked up thinking the end is near once you feel you’ve “gotten” a network down. Just be adaptable and ready for change are bring it on!
Social content strategy is a pretty common place marketing term. It’s important to think about this because you can really drive business results and audience value with a well constructed compelling content strategy. Easy said right? I know a lot of small businesses that may look a deer in headlights right about now, but when it comes to creating a social content strategy it doesn’t have to be rocket science. Below are 3 steps to getting started.
Sure content is king, but not all content is created equal. Think about what your objective is in your strategy, how are you going to inspire engagement, are you raising awareness, are you trying to convert leads. Also consider your brands goals whether it is to gain awareness on your products or services, or to maybe learn something about your target market or existing customers. Once you have answers to these questions you can start digging into your existing content library. Use things such as testimonials, launches, customer pics, blog posts etc. Be sure to have social measurements in place as well because you want to be able to see how your audience is reacting to your content.
Don’t have blinders on by only caring about your content. Part of having a social presence is being able to share great content with your fans and that means anything meaningful to your brand. This could be industry specific press releases, conversation in your industry, or news from business partners or vendors.
3. Be Engaging
So often it seems like people forget that social media is about being social! Social media has given brands the opportunity to be real people instead of that cold brick and mortar location. Interact with your audience. If your small business follow a hashtag and create conversation around it. Follow threads and discussion from industry thought leaders or partners.
By, Tanesha White
Posted in Uncategorized
It happens ever so often that I see a complaint in my news feed about annoying sponsored ads. I get it, what was once just a social space to be only taken up by your friends, family, and not real friends has slowly been hijacked by big Brands and local businesses. In order for social networks to be able to offer us free usage they need to make money some how right? So let’s not be too picky.
I realize that there is a rat race of data collection going on, one of the biggest things Facebook is honing in on is location based data building. I wasn’t surprised to see that they partnered up with IT powerhouse Cisco, to offer Facebook login for businesses that have Cisco wifi. Genius right?
Then of course today we see that Instagram is rolling out sponsored ads on our activity walls. Sure it will be slowly fed to us by only brands who have a big following in the network, but soon it will be open to the localized level I imagine just like Facebook, and Twitter.
To keep your sanity with all the sponsored ads everywhere keep in mind they most are based off of your behavior and habits. (I say most, because there still is a good share of badly targeted marketing out there).Remember the movie Minority Report with Tom Cruise? Below is the advertising seen, which I absolutely love because advertising keeps evolving and the way that we marketers get creative to target consumers is exciting but, eye scans? I could actually see that.
My point is, knowing that most online marketing is based off your behavior follow these 4 steps below to ensure a better user experience.
1. Do a sweep of all your social networks that you’ve provided information to such as interests, and hobbies. If your interests have changed then update them. Be honest about what you like.
2. Only “like” brands, companies, pictures, etc…. that you actually do like. Kinda makes sense right?
3. To stop unrelated banner ads from following you around the internet limit the use of family or friends using your computer under your user name. Create and use a guest account.
4. It doesn’t hurt to clean your cache every once in a while:-)
Your Digital Diva
Now that Facebook has finally activated hashtags I’m hoping that this doesn’t open up a big can hashtag spam.
I believe having the hashtags in Twitter were very helpful and the 140 character limit kept the hash under control minus the Dr.Oz weightloss miracle direct messages. But, I digress with that one!
If businesses stay with the same mind set when using hashtags then carrying over utilization should be successful. When using a hashtag for business try to use one that is branded by you for example below is a screenshot from a client I have worked with. They are a pest control company. Their website is well branded as stopzbugs.com so it was very fitting to tag all of their useful tips with #stopzbugs.
As you all know that hashtags are useful in grouping information around a topic, company, service, product, etc.. So as you see in this example it’s all the information that they have chosen to show using their hash. This will also be shown the same way in Facebook.
Also be mindful when using broad keywords especially when you’re a business because all kinds of people could be using it in a negative context and it most likely won’t be something you want your brand associated with. Choose to use keywords specific to your industry for example, Scherzinger also used #termites, which links you to a feed that is full of pest industry related news so obviously relevant.
So as you start to cross over and use hashtags in Facebook keep to the same methodologies and remember just because you have more characters to play with doesn’t mean to overcrowd your post with unnecessary hashtags.
Congrats you’ve worked hard and consistent at building your social crm by building a strong Facebook following. You’ve interacted, you followed all the tips such as posting Videos and photos for the most engagement, and you’ve even hosted contests. You might have even invested in software or painfully followed Facebook analytics to help you measure and calculate when it is the best time to post.
Yup just when you thought you had it all figured out. We are now all getting taunted by people experimenting with the edgerank algorithm very similar to the cat and mouse game that Google likes to play with their ranking algorithms.
I have seen organic impressions drop by 50% in the past few weeks and so have many other people. In order to really counteract this substantial drop I advise taking another look at promoted posts. Use them to your advantage for posts that you really want seen whether it’s for a special offer to generate sales or a free ebook to generate leads. Have fun with it and see what kinds of posts are getting the most action, and not just the most impressions.
What promoted posts worked for you?