Years ago I remember when discussing search marketing with business owners was almost like talking about mythical creatures. Nowadays digital marketing is just part of the overall marketing plan, or at least should be. With so much buzz about social media marketing I think the basics tend to get diluted and almost lost at times. The biggest mistakes I see business owners make is getting caught up in the social media buzz and forgetting about search all together which is the most basic fundamental must do for any marketing strategy.
Did you know the search is still the number 1 driver to websites, beating out social media by 300%? Search allows you to be competitive and this is most important when considering that there are 175 billion global searches, yeah 92% of people use search everyday. While social media is just a slice of the digital strategy pie is important that you are first playing in the competitive field of search. The infographic that I chose today reiterates why search is important to your business and also provides a good list of tools to aide you in your keyword research.
Your Diva, Tanesha White
Congrats you’ve worked hard and consistent at building your social crm by building a strong Facebook following. You’ve interacted, you followed all the tips such as posting Videos and photos for the most engagement, and you’ve even hosted contests. You might have even invested in software or painfully followed Facebook analytics to help you measure and calculate when it is the best time to post.
Yup just when you thought you had it all figured out. We are now all getting taunted by people experimenting with the edgerank algorithm very similar to the cat and mouse game that Google likes to play with their ranking algorithms.
I have seen organic impressions drop by 50% in the past few weeks and so have many other people. In order to really counteract this substantial drop I advise taking another look at promoted posts. Use them to your advantage for posts that you really want seen whether it’s for a special offer to generate sales or a free ebook to generate leads. Have fun with it and see what kinds of posts are getting the most action, and not just the most impressions.
What promoted posts worked for you?
With all the changes that we’ve all felt with Facebook you’re probably feeling the engagement meter has taken a dip. But, were you committing social media no-no’s before this even happened? So what am I talking about you ask?
As mainstream as social media is nowadays it still doesn’t surprise me how so many businesses still manage to make mistakes that will cost them there fan growth.
- Out of control scheduling and link blasting– Third party scheduling posts, statuses, and tweets is definitely a luxury I love as well, but some businesses have just gone out of control with it. You’ve basically set up your social and leave it on cruise control and then …. well you become unsocial. Not answering comments for days, or thanking for RTs etc…. I’m sure you’ve encountered this.
- The Facebook Ad Junkie- Yeah so you’ve ran a few contests or promoted some cool stories and by doing so you’ve grown your fan base substantially. But, since the big up tick in new fans there hasn’t been anything interesting that has kept them engaged….. Soo I guess I’ll run another ad~ don’t be that guy
- The all of sudden semi-automatic promoter- If you’re like me you probably forgot about some of the pages you liked on Facebook and because nothing else was really engaging about it was out of sight. Well out of the blue this page starts throwing out promotions left and right all in your wall space….. Yeah time to unsubscribe or unlike!
- The Secret Social Promoter- You just posted a an awesome savings coupon or a redemption where all you have to do is say you saw this on a wall, but the employees at the counter have no idea about it.. #fail
These are just a few of the biggest mistakes I’ve seen businesses make. What encounters have you had?
Finally, there isn’t any confusion on whether or not I’m as a page or as myself. It got quite annoying when one minute you could actually “like” something as yourself on pages you admin to the next day only liking as a page. Now to my pleasant surprise Facebook made it clear as day right across the top of the page.
You can find it when you’re using Facebook as your profile and actually search and select the pages you manage (so you’re still viewing as yourself.) The voice tab will be at the top right and you can easily toggle between yourself or as the page. Very convenient feature. I look forward to many new exciting features to come!
Whats on your feature wishlist?
I love Facebook and the surprises they bring. I was browsing my pages this morning and I came across a brand new button that seemed to magically appear because it surely wasn’t there yesterday, unless I missed it. This awesome button allows you to make your status update into a sponsored post for anyone who likes your page. With so much activity going on peoples newsfeeds especially if they like several pages and have lots of friends chances of them seeing your posts throughout the day are slim due to not being able to display all that activity.
Why is this feature great? Fact: Only 16% of Facebook users see the updates you post on your business page. The rest of the time you’ve got to hope and pray to the FB Gods that your posts are getting seen, or really track what times of day you’re getting the best reach. Now with a click of a button you can promote a status update just keep in mind that budget you set is a lifetime budget not a daily budget. You also can target by location just like a sponsored story or ad. Which is really convenient especially if your National and only want to run a regional post.
Unlike Facebook ads which primarily is used to gain and attract new people, promoted posts will really give brands the opportunity to engage with their fans, and because of this I really hope they use this carefully. I use my Facebook for personal use like anyone outside of the digital marketing industry. And seeing things froma user perspective I really don’t want to see annoying sponsored links about some sale. Or if you’re a big retailer please do not sponsor the same sales that you send to my email Everyday~ remain nameless. I haven’t tried this out yet, but looking forward to experimenting soon.
How are you going to use promoted posts?