The writing was all over the wall and it was inevitable that social would truly turn into a marketing machine. I remember the days when I had my own social network for motorcycle enthusiasts, motorsport companies desired to be there because it was their target market all in one place. So why wouldn’t they want to pay to be there to advertise their products? But, today social networks aren’t that niche specific anymore because it’s just easier to be where the majority of your “friends” are and to just just create groups or hashtags of shared interest.
With social networks having member numbers the size of countries this obviously is the targeted area for brands and small companies. But, this also forces them to have to be more creative and truly think outside the box in regards to strategy. Below I took some snippets from Online Social media that really provided some great imagery breakdown of trends to look for in 2014. Like I said the writing was on the wall with Social Business, all that hard work of building your Facebook fans, especially your going to have to pay to play. According to the data below 82% of people don’t believe Facebook ads to be true, so it’s going to come down to what you’re trying to accomplish and being really creative and setting defined KPI’s. This will also force business to take a hard look at all their other social networks such as, Instagram, Twitter, Google +, and Pinterest for new exciting ways to engage their audiences. Bottom line is that this year it’s time to really use your Social CRM!
By,
Tanesha White
AKA~Digital Diva
Last year I have to say was definitely the year of SMO (social media optimization) acceptance. No longer were companies questioning whether or not to get involved in social media or to really get serious in beefing up their digital departments. It was the year of really diving into the social ocean and taking it on full speed ahead. Remember the time when we were really trying to figure out SEO? Businesses now understand it’s about pleasing Google and all the other search engines to lead consumers to their websites. With SEO still being a big part of the digital pie businesses are understanding that SMO is about the people. And these people are turning to new media to see how others are interacting with their brands and services.
The questions of 2007-10 is social media a waste of time, are now irrelevant. Looking at the snippet of the Infographic I posted below you can truly see how social media has been adopted into our everyday lives.
What will you be doing new this year?
By,
Tanesha White
Source of Infographic: Search Engine Journal
Now that we’re left on the edge of our seats with Sunday’s heart pumping, “The Walking Dead”, this week’s infographic by Marketo is perfect. If we ever have a zombie apocalypse watching the show has surely prepared us. But, I never thought about applying these survival skills to a marketing strategy. Having a plan, and having people as a team perform specific duties… yes that sounds familiar right? This and amore tips can be found in this infographic, so enjoy!
By,
Tanesha White
Brought to you by Marketing Software by Marketo
Happy Friday everyone!
This week’s infographic is an oldie but a goodie, only because it’s what inspired me to share infographics in the first place. In today’s world we’re exposed to so much information. In the morning I have to stay rather strict on my routine because it’s so easy to become distracted. Did you know that 99% of that information is filtered out of the brain almost immediately? Crazy, but I guess it’s a necessity to keep our sanity. But of that 99% of information, 90% of it is visual and visuals are processed 60,000 times faster in the brain than text. Since I am part of the 65% of the population that is a visual learner I like to pass on things that can easily be digested to my other fellow 65%’ers. Let this information soak in and think about how you can apply this to your marketing strategy. Remember it’s all about how you’re presenting your information.
Fun fact: The stats of my blog shows growth of 50% more traffic from last year since I decided to share infographics. I guess there are a lot more people out there like me who are overloaded with info and just need a pretty picture that gets to the point without all the text! Like I say, “give me the baby, not the delivery.”
Have a great weekend,
Tanesha White
Instead of throwback Thursday I found this throwback infographic today, and we can pretend it’s Thursday:-) This infographic by the gang at SEOMoz was created in 2011and happens to be one of my favs. What’s ironic about it is that nothing has really changed over the past few years except for the social media aspect. This guide gives you all the tools and tips to get that social strategy started, but there’s definitely a lot more to social marketing than this infographic displays.
What would you add to it?
Sincerely,
Tanesha aka Digital Divia
Being in the digital marketing space it seems like all the information in my social feeds and email box is all about social media marketing this, and the top 5 steps in effective marketing that… It’s only natural that marketers talk about the marketing benefits of social media. With that being said we seem to have lost sight that social media has really changed the world. Never in my adult life have I ever read a newspaper accept the comics when I was kid:-) now breaking news just comes to our social feeds. Social media has changed the way the way kids communicate in school, how law enforcement catch criminals, etc.. This infographic of the week displays all the ways that social media has really changed our lives minus the marketing.
Enjoy,
Enjoyed this infographic? Check out MyLife.com and explore our zip code and area code directories.
When it comes to social media small businesses really have an advantage. Sure big brands get the amplification and viral juice from their national/global visibility, but when you get down to the localized brick and mortar businesses that’s where you can take advantage of personalization and real relationships.
In this infographic below, courtesy of Michael Nelson, “The Cogent Coach”, displays how small businesses can leverage social media other than for marketing usage.
Enjoy,
Tanesha W
Digital Diva
I came across this infographic on Business 2 Business Community that shares some interesting comparisons between local business and national brand usage of social network use to reach customers. The fact that Facebook is the only network where local businesses have reached the same adoption as national brands isn’t that surprising. Businesses “get” Facebook they understand that it’s just part of our lifestyles, so it just makes sense to be there.
Other networks such as Twitter, Instagram, Google plus, etc… really requires more strategic direction for local businesses to really leverage these non Facebook networks. Local businesses will adopt using these networks once more understanding on how consumers are using them. If you aren’t working with an experienced agency, as a small business owner you need to join these networks and actually participate to see how they are being used. Make them apart of your lifestyle and then think of ways that you can incorporate them in your business.
Good luck!
Years ago I remember when discussing search marketing with business owners was almost like talking about mythical creatures. Nowadays digital marketing is just part of the overall marketing plan, or at least should be. With so much buzz about social media marketing I think the basics tend to get diluted and almost lost at times. The biggest mistakes I see business owners make is getting caught up in the social media buzz and forgetting about search all together which is the most basic fundamental must do for any marketing strategy.
Did you know the search is still the number 1 driver to websites, beating out social media by 300%? Search allows you to be competitive and this is most important when considering that there are 175 billion global searches, yeah 92% of people use search everyday. While social media is just a slice of the digital strategy pie is important that you are first playing in the competitive field of search. The infographic that I chose today reiterates why search is important to your business and also provides a good list of tools to aide you in your keyword research.
Enjoy!
Your Diva, Tanesha White
We now live in a time where if we want something bad enough we go out there and get it! This is especially important to women because we have not always had it this way. Here is a great infographic on the top cities where women are getting it!
Enjoy~
Your Digital Diva
Tanesha White
Digital News
The Digital Diva 