Instead of throwback Thursday I found this throwback infographic today, and we can pretend it’s Thursday:-) This infographic by the gang at SEOMoz was created in 2011and happens to be one of my favs. What’s ironic about it is that nothing has really changed over the past few years except for the social media aspect. This guide gives you all the tools and tips to get that social strategy started, but there’s definitely a lot more to social marketing than this infographic displays.
What would you add to it?
Tanesha aka Digital Divia
By now most businesses small, medium, and large have a good hold on their social media management. But, many are falling into the “like factory” which I like to call when people scroll through their wall and aimlessly like stuff without paying attention to who actually posted it. When you fall into this, social media doesn’t feel that exciting. When you get to this point it’s time get more social with your social media marketing.
It’s surprising but common that most employees of businesses that keep up with their social networks aren’t interacting at all with their content. The first step to really getting social is to make sure that employees are involved. A good way to really give this strategy a kick start is to get your social following out of that rut of just randomly liking your funny dog pics and get them to want to come out to your location. This is great way for employees to get excited about what’s going on by actually seeing people come through the door. I worked with a client that really liked posting fun non traditional holidays such as, National Ice Cream Day. They really got into the spirit by offering ice cream sandwiches that day to people that came out to the store. This strategy is great for local businesses especially if you can be consistent. If you want to generate some sales right away think about not only posting Happy Mothers day, but maybe giving a discount or a special coupon on that day.
I hope some of these ideas will help you take the steps to get out of the “like factory” and get more social.
With some many of the clients that I work with personally, just now finally “getting” social meaning now they are incorporating Social Media into their marketing strategies as well as their budgets. In reality social media in business is two-fold; ad-hoc and strategy focused strategy. This infographic brought to you by GetSatisfication is a great illustration on why you should use Social technologies throughout all of your business segments.
For my infographic of the week I came across WordStream, a provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some research to discover which keyword categories fetch the highest costs per click in Google’s Adwords Solution. They conveniently created this great infographic and their research.
I remember the days when search marketing was still new, and the marketplace wasn’t competitive at all. Meaning for us advertisers cost per click was dirt-cheap. Now SEM is just a natural part of advertising the way TV, radio, and other traditional methods were/and are still. But, just because it’s the norm doesn’t mean this spend shouldn’t be analyzed. Think about adding in display with your efforts. Are you targeting people that are searching for your products, or marketing to people that have been to your website?
I’ve personally seen triple the amount of traffic to my client websites with budgets of the same costs of what might have been spent on SEM. So make sure that whatever agency or provider is showing you options and consulting you on the best way to spend your digital ad dollars.
Your Digital Diva
It amazes me that still in the year 2013 that some small business owners still aren’t convinced that won’t hit their consumers online. As much as we live and die by our mobile devices and the addictions to our socially connected lives there still seems to be hesitation. Did you know there enough gigabytes of data passed around globally via mobile phones that would fill 9.2 million CD’s everyday? You never realize how big the internet actually is until you see it “literally!” Enjoy the fun facts in my Infographic pic of the week.
Your Digital Diva~ Tanesha