What was the record breaking retweet? What is the most active country on Facebook? Number of times the +1 button is pushed per day. Questions answered and many more interesting numbers can be found below thanks to Royal Pingdom. If you would like to see overall numbers on the internet for 2012 be sure to check out their blog.
I also included the mobile numbers of 2012 as well because I think this is a valuable prediction of what will be important for marketers this year. With mobile usage steadily rising and with it being a direct line into staying connected in the social atmosphere social media and mobile strategies are key in any businesses digital strategy.
Social 2012 numbers
- 85,962 – Number of monthly posts per Facebook Page in Brazil, the most active country on Facebook.
- 1 billion – Number of monthly active users on Facebook, passed in October.
- 47% – Percentage of Facebook users that are female.
- 40.5 years – Average age of a Facebook user.
- 2.7 billion – Number of likes on Facebook every day.
- 24.3% – Share of the top 10,000 websites that have Facebook integration.
- 200 million – Monthly active users on Twitter, passed in December.
- 819,000+ – Number of retweets of Barack Obama’s tweet “Four more years”, the most retweets ever.
- 327,452 – Number of tweets per minute when Barack Obama was re-elected, the most ever.
- 729,571 – Number of messages per minute when the Chinese microblogging service Sina Weibo saw 2012 finish and 2013 start.
- 9.66 million – Number of tweets during the opening ceremony of the London 2012 olympics.
- 175 million – Average number of tweets sent every day throughout 2012.
- 37.3 years – Average age of a Twitter user.
- 307 – Number of tweets by the average Twitter user.
- 51 – Average number of followers per Twitter user.
- 163 billion – the number of tweets since Twitter started, passed in July.
- 123 – Number of heads of state that have a Twitter account.
- 187 million – Number of members on LinkedIn (September).
- 44.2 years – Average age of a Linkedin user.
- 135 million – Number of monthly active users on Google+.
- 5 billion – How many times per day the +1 button on Google+ is used.
- 20.8% – Usage share of HootSuite as a social media management tool among the world’s top 100 brands.
- 1.1 billion – Number of global smartphone subscribers.
- 6.7 billion – Number of mobile subscriptions.
- 5 billion – Number of mobile phone users.
- 5.3 billion – Number of mobile handsets.
- 1.3 billion – Number of smartphones in use worldwide by end of 2012.
- 465 million – Number of Android smartphones sold in 2012, a 66% market share.
- 31% – Percentage of the U.S. Internet population that used a tablet or e-reader.
- 13% – Mobile share of global Internet traffic.
- 5 billion – Number of mobile broadband subscriptions.
- 1.3 exabytes – Estimated global mobile data traffic per month in 2012.
- 59% – Share of global mobile data traffic that was video.
- 500 megabytes – Amount of monthly data traffic consumed by the average smartphone.
- 504 kbps – The average mobile network connection speed globally (all handsets).
- 1,820 kbps – The average mobile network connection speed globally (smartphones).
The one major thing I love about infographics is being able to see analytical numbers and all the nerdy data that comes along with the internet in a nice pretty picture. My pick for infographic of the week is this: 2012 The Year of Integration. As a user of the internet it really doesn’t occur how much information is being tracked about your profile or really how many times per day you’re exposed to user generated content. But, as a marketing professional I’m forced to dive into these numbers on daily basis to effectively make the right marketing decisions.Didl you know that 90% of the world’s data was just created within the last 2 years? This and many other interesting facts you will find here. Enjoy!
488 million active mobile Facebook users were seen in May. SocialBakers, a social analytics company, reported that, according to Facebook ad data, this number has risen to 543 million or 57 percent. That is 12% growth in just a few months. With Facebook Mobile ads showing real results and proving to work this is very exciting news. The infographic below shows even more interesting stats that dive a little deeper.
Source: Social Bakers
The internet has forever changed the way we communicate. We are all being surrounded by tons of content that originally we would have to tune in to find out, or perform searches on our own. Now with social media content comes to us in a matter of seconds everyday without lifting a finger. Content is forever changing and it can be overwhelming for marketers to stay on top of the new trends that seem to change everyday. This is a great infographic that displays content beyond search engines and social.
So the beginning of the week is here not only meaning a new week of work but also the start of another school year. If you’re like me and every other hard working woman professional then I’m sure you can relate to feeling overwhelmed with the demands and responsibility of career, and family life. As usual I’m always on the look out for apps that simplify my chaotic life.
ReQall- was a free app that I use to like very well because you could use voice commands to record any tasks, reminders, and whatever else you needed to remember throughout the week. But since SIRI, i honestly love just using my iphone calendar and reminders because SIRI has made it possible to do all of those things seamlessly.
Got Tweens? Then you know household chores are team effort. Check out Homeroutines, it’s not free but for $3.99 and synching on multiple devices it’s pretty cool. Easily create the chore list and details then every person in the family can complete with a star. The great thing is that the checklists can automatically restart.
Have you ever tried Food on the Table? One of my biggest challenges is figuring out what in the world to cook. This cool site is free online meal planner that helps organize your weekly meals andeven better, tells you where to get the best deals on groceries in your area. Sweet!
So now your totally in the know with everything in your calendar, the house is in order, and the fam is fed. Now you can do work!
Hopefully some of these tips help out. If you find anything useful please share!
Who are these companies that bring the ideas, creative, strategic thinking, and visual awesomeness? This infographic is an oldie but goodie and pretty freaking hilarious if you ask me. Here is a sneak peak behind the agency curtains of who’s handling your ideas.
The old tradition that gets amazing athletes together to compete every four years is one of the oldest traditions. Cross this old tradition with new, well not so new media such as Social Media you get an Olympic sponsors dream. This infographic by the Pappasgroup is a creative visual that also shows the growth in social from 2008 to now.
Source: Fast Company
I was just browsing through some of my fav fanpages such as Coca Cola and Pepsi. It amazes that such big brands still can’t quite keep up with their social media moderation. I understand the importance in allowing fans to post to your page for the interaction, but this needs to be closely monitored especially if you’re a small business. For example the screenshot below shows the activity log of recent posts to Pepsi’s FB wall. Obviously the “seexy videoos” is just horrible spam, but the thumbnail picture is absolutely offensive and pornographic, “hence” the red X . The simple fact that kids will see this as soon as they come to their favorite drink’s fan page is sickening.
Bigger brand with a million + fans yeah not that detrimental to business, but if you’re a smaller company and have outsourced your social media management you still can’t let treat it like it’s on cruise control because you’re entire social efforts could crumble apart with an incident like this.
I’ve seen many mistakes made by agencies and careless “accidental” postings or unmonitored networks subjected to obscene spam. Don’t fall victim to it. When outsourcing your social media efforts you have to have someone accountable within in your organization, your “champion.” be sure your agency gets you familiar with setting alerts or simply helping you find the right mobile apps to keep you in the know when you’re on the go. You may not be able to stop the spam 100%, but you can be prepared if it happens and be able to put the fire out when need be! So just remember this is your reputation as a business owner staying social is a business by itself and you don’t have to take the reigns, just make sure you know what the horse doing, lol.
I love Facebook and the surprises they bring. I was browsing my pages this morning and I came across a brand new button that seemed to magically appear because it surely wasn’t there yesterday, unless I missed it. This awesome button allows you to make your status update into a sponsored post for anyone who likes your page. With so much activity going on peoples newsfeeds especially if they like several pages and have lots of friends chances of them seeing your posts throughout the day are slim due to not being able to display all that activity.
Why is this feature great? Fact: Only 16% of Facebook users see the updates you post on your business page. The rest of the time you’ve got to hope and pray to the FB Gods that your posts are getting seen, or really track what times of day you’re getting the best reach. Now with a click of a button you can promote a status update just keep in mind that budget you set is a lifetime budget not a daily budget. You also can target by location just like a sponsored story or ad. Which is really convenient especially if your National and only want to run a regional post.
Unlike Facebook ads which primarily is used to gain and attract new people, promoted posts will really give brands the opportunity to engage with their fans, and because of this I really hope they use this carefully. I use my Facebook for personal use like anyone outside of the digital marketing industry. And seeing things froma user perspective I really don’t want to see annoying sponsored links about some sale. Or if you’re a big retailer please do not sponsor the same sales that you send to my email Everyday~ remain nameless. I haven’t tried this out yet, but looking forward to experimenting soon.
How are you going to use promoted posts?
Have you ever walked into a store to inquire about a deal that you came across in a magazine, or heard on TV only to come across eager salespeople that have no idea what deal you’re talking about? This unfortunately happens a lot not only in big franchises but I would guess the majority of small businesses and franchisees. Now with social media and digital marketing as a whole growing to be a dominate portion of ad dollars a lot of businesses are turning to outside agencies to spread their brand in all online channels. Which is not a bad thing especially if you do have an in house “digital quarterback,” they can’t possible do all of it on their own. Now that isn’t the issue, it’s really just the lack of communication internally which is the biggest fail of why sales teams aren’t informed of marketing deals in traditional and digital ads. But, that’s an entirely different topic all together.
The biggest mistake I see businesses make is getting gungho that they finally have a solid digital marketing strategy and have incorporated social media into the mix successfully, but treat it as though it’s on pilot drive and fail to revisit their digital storefront exposure. This is how companies can really appear to be, well…. dumb. For example if your agency is managing your social community, and they’re posting and advertising contests to get fans engaged, but internally no one in your company knows what’s going on. How does that make the business look?
Social Media has allowed us to get information out to the masses in seconds. This makes it even more important for companies to have that internal communication. So many businesses treat digital as a separate thing that’s just kind of out there, (especially the car business). Really if you follow this rule of the thumb: If it’s on the internet chances are someone saw it! So if you do have that “digital quarterback” in house or at least an internal liaison for your outside relationships be sure the strategy is thought out first and all communication has been spread through out the company before posting it first!
Have you come across this before?
Your Diva @taneshawhite