Blog Archives
School is in Ready For A Hectic Life? Quick Tips to Stay in Control
So the beginning of the week is here not only meaning a new week of work but also the start of another school year. If you’re like me and every other hard working woman professional then I’m sure you can relate to feeling overwhelmed with the demands and responsibility of career, and family life. As usual I’m always on the look out for apps that simplify my chaotic life. 
ReQall- was a free app that I use to like very well because you could use voice commands to record any tasks, reminders, and whatever else you needed to remember throughout the week. But since SIRI, i honestly love just using my iphone calendar and reminders because SIRI has made it possible to do all of those things seamlessly.
Got Tweens? Then you know household chores are team effort. Check out Homeroutines, it’s not free but for $3.99 and synching on multiple devices it’s pretty cool. Easily create the chore list and details then every person in the family can complete with a star. The great thing is that the checklists can automatically restart.
Have you ever tried Food on the Table? One of my biggest challenges is figuring out what in the world to cook. This cool site is free online meal planner that helps organize your weekly meals andeven better, tells you where to get the best deals on groceries in your area. Sweet!
So now your totally in the know with everything in your calendar, the house is in order, and the fam is fed. Now you can do work!
Hopefully some of these tips help out. If you find anything useful please share!
Ciao~
Your Agency is Social but Your Company isn’t?
Have you ever walked into a store to inquire about a deal that you came across in a magazine, or heard on TV only to come across eager salespeople that have no idea what deal you’re talking about? This unfortunately happens a lot not only in big franchises but I would guess the majority of small businesses and franchisees. Now with social media and digital marketing as a whole growing to be a dominate portion of ad dollars a lot of businesses are turning to outside agencies to spread their brand in all online channels. Which is not a bad thing especially if you do have an in house “digital quarterback,” they can’t possible do all of it on their own. Now that isn’t the issue, it’s really just the lack of communication internally which is the biggest fail of why sales teams aren’t informed of marketing deals in traditional and digital ads. But, that’s an entirely different topic all together.
The biggest mistake I see businesses make is getting gungho that they finally have a solid digital marketing strategy and have incorporated social media into the mix successfully, but treat it as though it’s on pilot drive and fail to revisit their digital storefront exposure. This is how companies can really appear to be, well…. dumb. For example if your agency is managing your social community, and they’re posting and advertising contests to get fans engaged, but internally no one in your company knows what’s going on. How does that make the business look?
Social Media has allowed us to get information out to the masses in seconds. This makes it even more important for companies to have that internal communication. So many businesses treat digital as a separate thing that’s just kind of out there, (especially the car business). Really if you follow this rule of the thumb: If it’s on the internet chances are someone saw it! So if you do have that “digital quarterback” in house or at least an internal liaison for your outside relationships be sure the strategy is thought out first and all communication has been spread through out the company before posting it first!
Have you come across this before?
Ciao~
Your Diva @taneshawhite
And You Said Your Demographic Isn’t Online Shopping For Cars, HA!
It always would made me smile when an auto dealer who carries more of an older demographic brand says that their not targeting an internet shopper. Well what if that’s where more and more of them are shopping?
Baby boomers are avid Internet users. They make up 32.5% of the US adult population and 36% of the adult online population, according to the Pew Internet & American Life Project. On a typical day, boomers account for one-third of all Internet traffic, Pew found. According to Burst Media, nearly two-thirds (62.6%) of these users spent more than five hours a week online. Now how about that……
The Digital Diva 