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Is Mobile a Priority in Your Digital Marketing Strategy for 2012?


Toward the ladder end of last year while putting together the digital attack plan for 2012 I realized that looking at it on paper Mobile played a big part in my digital strategy universe.

Seeing how mobile access to the web is projected to surpass pc access within 5 years if not sooner it only makes sense to stay ahead of the curve and prepare to be flexible in the ad budget to throw at new mobile advertising techniques. For example when creating my SEM and SEO strategy I’ve really taken into consideration on marketing differently on our mobile storefront. An interesting stat showed how women are the biggest users of mobile web and in the marketing space that’s huge to know!  On the social side of my  digital strategy mobile had to be considered in this as well becaue almost 50% of mobile use is spent in social networks.

Knowing all the big stats on mobile which I included below,  ask yourself how can you leverage mobile technology to bridge the gap to your virtual storefront. Are you considering QR codes, and how will you use them? Have you tested text campaigns? Are you effectively using location based social networks and if so are you A/B testing and measuring effectively and does everyone in your business understand how to use them?

I hope that was some good food for thought. Below are 15 mobile statistics thought have helped me in my brainstorming sessions and I hope they help you too!



1.Smart phones

“Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones.”


2. SMS

Of those, 3.08 billion are SMS enabled.

3. Mobile

One half of searches are done via a mobile device: smartphone,tablet, etc.

4. Mobile

86% use their mobile devices (smartphone/tablet) in conjunction with watching TV. My question, aren’t most of them watching TV on their mobile device too?

5. Mobile Apps

Over 300,00 mobile apps have been developed in three years. The best mobile applications have been downloaded 10.9 billion times. But demand for download mobile apps is expected to peak in 2013.

6. Mobile Web

The number of people accessing the mobile Internet is growing fast and is expected toovertake the PC as the most popular way to get on the Web within five years.

7. Mobile Hours

Average Americans spend 2.7 hours a day “socializing” on a mobile device (i.e.instant messaging, social media apps, SMS, etc.).

My thought…that’s all?

8. Mobile Use

61% use their mobile devices to play games.

9. Mobile Use

Almost 50% use for social networking. Like it, Share it, Tweet it, + it.

10. Mobile Demographics

Women 35-54 most active in social networking on a mobile device.

11. Mobile Marketing

Search ads and location ads (paid-for positioning on maps and augmented reality apps) will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015.

12. Mobile Search Engine and Advertising

Google’s gross revenue from mobile advertising is over US$1 billion per year.

13. Mobile Marketing

71 percent of smartphone users that see TV, press or online ad, do a mobile search for more information.

14. Mobile Marketing

But 79 percent of large online advertisers still do not have a mobile optimized site.

15. Mobile Apps

One in four mobile apps once downloaded is never used again.

In short, Mobile devices, mobile marketing, and mobile apps are not going away. My advice, get in while it’s hot…!


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