Google Instant, More Motivation to Pay Attention To Your Content.
Unless you’ve been living under a rock for the past few weeks, you probably have noticed some changes in you Search queries data due to the launch of Google Instant. With Google Instant, the page updates dynamically to show results for the top completion of what the user has typed, so this means people could be seeing and visiting your website much faster than before, and often without clicking the search button or hitting “enter.”
While the presentation of the search results may change, the biggest advice I can give to your internet managers, webmasters, etc: Users want to visit pages with compelling content and a great user experience.
If you’ve looked in your analytics lately you may notice an increase in impressions because your site will appear in search results as users type.
“Impressions are measured in three ways with Google Instant:
1.Your site is displayed in search results as a response to a user’s completed query (e.g. by pressing “enter” or selecting a term from autocomplete). This is the traditional model.
With Google Instant, we also measure impressions in these new cases:
2.The user begins to type a term on Google and clicks on a link on the page, such as a search result, ad, or a related search.
3.The user stops typing, and the results are displayed for a minimum of 3 seconds.
To give an example, let’s say your site has lots of impressions for [hotels] and [hotels in santa cruz]. Now, because Instant is quickly fetching results as the user types, the user could see your site in the search results for [hotels] after typing only the partial query [hote]. If a user types the partial query [hote] and then clicks on any result on the page for [hotels], that counts as an impression for your site. That impression will appear in Webmaster Tools for the query [hotels]. The term ‘hotels’ would also be included in the HTTP referrer when the user clicks through to visit your website.
It’s likely that your site will still see impressions for queries like [hotels in santa cruz], but because Instant is helping the user find results faster, your site may see an increase in impressions for shorter terms as well.
Let us know if we can help you better understand how these changes impact Webmaster Tools, measured Search queries and impressions, CTR, or anything else. We’d love to hear from you in our blog comments or Webmaster Help Forum.”
“Guest post by Doantam Phan, Instant Search Team”
Linking Building.. Hmm how do you do it and why is it important?
The first important thing you have to do is RESEARCH. Don’t go all link-crazy and try to get a link to your site from anyone you can. Make sure the site you’re requesting a link from is a good fit. This is also a good time to mention that adding yourself to a link farm or using other Black Hat tactics is a major no-no. Not only can/will you get blacklisted from the search engines, but it’s a heck of a long process to get your URL removed from these sites.
Second, take the time to get a contact at the other website. While it may be tempting to send an email to email@example.com – it’s just not a hot idea. If you want someone to respond to you, sounding like a spammer is just about attractive as a stalker. This may take a little more time, but persistence breaks resistance is what I say!
Finally, insert meaningful content into your message when requesting a link. Why should they link to you? Why would you want to link with them? Don’t be pushy or condescending either. If you’re linking with an “expert site” (SEO especially) explaining how link building or code insertion works is demeaning to the other website. This might be, however, helpful if you’re linking to other beginner bloggers or mom and pop sites. Again, KNOW your audience!
Below is an example of a link exchange email conversation:
Hi (removed), I’ve been following your blog for a couple months now and I love the content you put out. I try to leave comments on your blog whenever possible, and I noticed that you comment on nearly every one of my posts.. I have subscribed to your blog via Google Reader, but I was wondering if you would consider the possibility of exchanging links with me now that I’m a PR2 and your a PR3. Hope to hear from you soon… Thanks, (Removed)
Hope this helps
You heard it from Diva,