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Infographic of the week: What was the big change in SEO for 2012

Oh the good old days of being able to stuff your website full of delicious keywords only to get crawled and indexed in the search engines for all the world to see. The internet has definitely evolved as consumers have driven the demand for relevant content up. It’s only natural right? We use the internet 80% of the time to search for things so it only makes sense for search engines to tighten up there algorithms and serve us great content!

Explaining the changes in SEO techniques has been the hottest subject behind social media. This week’s infographic is a great visual that shows the old SEO techniques in comparison to what NEEDS to be done today. While looking at this, have you been caught up in the social media bandwagon and have forgotten about the basic steps in driving traffic to your website?  If you haven’t done anything with SEO in the past couple of years or if you have someone doing it monthly start to question their techniques. Has it evolved with the new demands of the search engines or are they still sticking with the old ways?

Infographic of SEO changes


Source: Fuzzone


Infographic of the Week: Google Panda what it is to the Point

Although Google Panda rolled out earlier this year. There is still a lot confusion and mystery around it for what it really means to many businesses, especially small business. The question is, really how is this new algorithm really affecting my site? The days of crowding your pages with keywords, or duplicating pages is over. Google wants content, and great content plain and simple.

Have you changed your SEO Strategy?


Source: Singlegrain

Google Panda Explained Infographic

Google Instant, More Motivation to Pay Attention To Your Content.

Unless you’ve been living under a rock for the past few weeks, you probably have noticed some changes in you Search queries data due to the launch of Google Instant. With Google Instant, the page updates dynamically to show results for the top completion of what the user has typed, so this means people could be seeing and visiting your website much faster than before, and often without clicking the search button or hitting “enter.”

While the presentation of the search results may change, the biggest advice I can give to your internet managers, webmasters, etc: Users want to visit pages with compelling content and a great user experience.

If you’ve looked in your analytics lately you may notice an increase in impressions because your site will appear in search results as users type.

“Impressions are measured in three ways with Google Instant:

1.Your site is displayed in search results as a response to a user’s completed query (e.g. by pressing “enter” or selecting a term from autocomplete). This is the traditional model.

With Google Instant, we also measure impressions in these new cases:

2.The user begins to type a term on Google and clicks on a link on the page, such as a search result, ad, or a related search.

3.The user stops typing, and the results are displayed for a minimum of 3 seconds.
To give an example, let’s say your site has lots of impressions for [hotels] and [hotels in santa cruz]. Now, because Instant is quickly fetching results as the user types, the user could see your site in the search results for [hotels] after typing only the partial query [hote]. If a user types the partial query [hote] and then clicks on any result on the page for [hotels], that counts as an impression for your site. That impression will appear in Webmaster Tools for the query [hotels]. The term ‘hotels’ would also be included in the HTTP referrer when the user clicks through to visit your website.

It’s likely that your site will still see impressions for queries like [hotels in santa cruz], but because Instant is helping the user find results faster, your site may see an increase in impressions for shorter terms as well.

Let us know if we can help you better understand how these changes impact Webmaster Tools, measured Search queries and impressions, CTR, or anything else. We’d love to hear from you in our blog comments or Webmaster Help Forum.”

“Guest post by Doantam Phan, Instant Search Team”

Top 10 Reasons to Get Aggressive in Social Media

I wanted to pass this on from a post in:

Social Networks aren’t going anywhere that’s obvious. But, the question is how can dealers get involved and do it effectively. Most,  importantly is why should you get involved. Below are top reasons you need to jump in and claim your space! Enjoy

1. Branding Opportunity: Here you have the opportunity to be consistent in the face with your logo, pictures, name; slogan etc. when you actively engage in one or more of these social networks – the good thing -it won’t cost you a dime.

2. Specialist Opportunity: What an opportunity to get your advice, your particular Unique Selling Proposition in front of your potential customers. Example: You’ve a collision center attached to your dealership and all certified mechanics received highest OEM certification scores – then talk about it.

3. Human Capital Opportunity: When you still have real human beings running your dealership then see that you put their names and face out there. People are still buying from people. So why not having your key sales and service advisor people having their own Business related fan pages at Facebook?

4. Transparency Opportunity: This tip connects with the prior idea. Ever wondered why service customers are suspicious about charges and time their spent during their service visit? May be giving them (customers) an opportunity to learn more about the work performed on their car. I hear about dealerships having initialized a YouTube Channel dedicated to routine maintenance jobs only to help the customers to understand, what kind of work and time really goes into it. Check this company here out (YouTube Video), which specializes in Car Stereo, gives their potential customers installation tips, and believe me, when you see how much work this really is, you possible end up to bring it to them, because they know how to do it.

5. Reputation Opportunity: Are you known as a family dealership with an extensive record of loyal customers coming back year after year? Then please engage with these loyal customers and friends directly and ask them to do you a favor and to leave a “raving fan” review “how perfect the whole car buying process” at your dealership was. Guide them with links directly to sites like, and others.

6. The “Good Guy” Opportunity: Planning a promotion or an event for a Good Cause? Distribute your Event message to these Social channels. People love to be engaged in being a part of a Good Cause. Let them know what you have planned in particular. For BMW dealership as an example, the year by year occurring Susan G. Komen Breast Cancer Foundation – DRIVE FOR THE CURE is this kind of an opportunity to show your community that you indeed care. Each Mile driven throughout the Nation’s BMW franchises will be honored by BMW North America with $1/per mile driven. Year after Year, Millions of Dollars finding their way to the research laboratories to get closer to defeat this terrible disease.

7. Huge SEO Opportunity: Thinking about writing a dealership blog, a journal, dedicated to your cars and service you are selling. If so, and you show all theses nice pictures of new upcoming models, include some spy photos you gathered from other online communities and car enthusiast sites – please – DO NOT FORGET to link particular keywords, pictures and even phrases to 3rd party sites and of course here and there to your inventory pages. Because a new blog post is a relevant “news article” in the eyes of the search engines, clever linked words or images will raise far much faster and further up than just your “static” dealership website.

8. Business Intelligence Opportunity: What is my competition doing? Are they doing anything? What are they talking about? Well, Internet Managers are pretty familiar with this candor due to their (hopefully) contingent routine to “mystery shop” the competition. Now with several Social Media tools and Google Alerts you have a vaster array of opportunities to find out when, what, how, who and where things “are cooking” and you may have the chance to react even faster on their moves.

9. One Hit Wonder Opportunity: It always comes to my mind when I think about how dealers I have had worked for in the past suddenly need to have their clerks printing out hundreds of pages of the dealership’s Lease Returns lists. Did we miss here something in the past? Did we forget about the customer, who got her new car from us 36 months ago? Why did we not do a better job in winning her as a new “fan” at the time she was leaving the lot? Here is our chance to make these “one hit wonders” to a “record platinum album”, as soon the customer leaves the lot we need to a) send out an email as a thank you note in combination with the question to have them send you a picture of them and their new ride in front of their drive-way”. When you get a response and hopefully a picture, post it on your dealers/sales person’s Facebook, and then again share it with the customer, who had just helped you to create content. Invite them to be part of the “happy xyz dealership owners club”, which comes automatically with the benefits of free car washes at each service visit and special seasonal offers on maintenance. Throughout your constant engagement and follow-up with this former “one hit wonder” clientele, you earn over the period of time to ask for referrals, which I know will come easy after you pampered your new fan.

10. Fishing Opportunity: One of my heroes’ – Chris Brogan, author and renowned “Trust Agent” is talking about “Fish where the Fish are”. I remember times when our sales manager sent out his cohort of sales people to the close by mall and hand out Business Cards, with the catchy lines of “Hi, I am Peter, and I am a Car Sales Guy. When you and somebody you know is in need for a new car…here is my card.” Wow – how crazy is that? Sounds to me like going dynamite fishing on the Hudson River. The fish which will show up after the detonation was already dead due to pollution. Instead try to fish a little bit smarter. With Twitter, and/or other car enthusiasts forums you’ll be able to follow conversation, which are taking place near to you and your city, b) where people are speaking about your Make and Models you sell and c) where “tweeple” (the citizens of Twitter) actually starting to follow you! Yes you, the only thing what you need to do is to engage in their conversation. It doesn’t matter if you comment on their posted car photo, answer a question about car specs or just contribute with a worthwhile news article link about the new Hybrid path your OEM is willing to take.

Linking Building.. Hmm how do you do it and why is it important?

The first important thing you have to do is RESEARCH.  Don’t go all link-crazy and try to get a link to your site from anyone you can.   Make sure the site you’re requesting a link from is a good fit.  This is also a good time to mention that adding yourself to a link farm or using other Black Hat tactics is a major no-no.  Not only can/will you get blacklisted from the search engines, but it’s a heck of a long process to get your URL removed from these sites.

Second, take the time to get a contact at the other website.  While it may be tempting to send an email to – it’s just not a hot idea. If you want someone to respond to you, sounding like a spammer is just about attractive as a stalker.  This may take a little more time, but persistence breaks resistance is what I say!

Finally, insert meaningful content into your message when requesting a link.  Why should they link to you?  Why would you want to link with them?  Don’t be pushy or condescending either.  If you’re linking with an “expert site” (SEO especially) explaining how link building or code insertion works is demeaning to the other website. This might be, however, helpful if you’re linking to other beginner bloggers or mom and pop sites. Again, KNOW your audience!

Below is an example of a link exchange email conversation:


Hi (removed), I’ve been following your blog for a couple months now and I love the content you put out. I try to leave comments on your blog whenever possible, and I noticed that you comment on nearly every one of my posts.. I have subscribed to your blog via Google Reader, but I was wondering if you would consider the possibility of exchanging links with me now that I’m a PR2 and your a PR3. Hope to hear from you soon… Thanks, (Removed)

Hope this helps

You heard it from Diva,

Good day!

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