Posted by Tanesha White
You’ve probably read numerous publications and have seen so many stats that have been telling you that teens are leaving Facebook. If you’re a brand that carries a product for this hardcore demographic then those stats probably freaked you out a little bit.
But, hopefully you’ve had SME’s or really awesome “in the know” agency partners that have brought clarity to this nonsense.
Truth of the matter is teens didn’t run away screaming like Facebook hosted the infection that begun the zombie apocalypse or anything like that, they simply gravitated to more visually stimulating networks that don’t call for much dialogue such as Instagram, Snapchat, and Vine and not to mention where parents might be scarce.
According to the stats on the left young audiences still make up the majority share demographic for Facebook and is projected to hold that title through 2017. In reality they haven’t left Facebook now has to share the space with fast growing social networks that are catering to the youth slightly better.
Harvard studies have showed the shift in personalities and communication skills that the internet and social networks created. We’re demanding information fast and the instant gratification of receiving it. Also the satisfaction of narcissistic behavior can be satisfied faster with networks like Instagram, Vine, or Snapchat.
Knowing this information brands just need to get more creative and do some more fact finding and become power users of these networks themselves. Really try to understand how the younger audience is utilizing them. Understand the psychology of this younger generation and cater to the “it’s all about me” mentality. How can your brand make it about these users? Nowadays everyone wants to be an internet superstar why not showcase and share some of what your young audience is doing with your brand.
Don’t be afraid to jump in conversations about it. For example PS4 is doing a great job of interacting with their fans and showcasing them with their Greatness Awaits campaign. Telling fans to take stills of their awesome gameplay moments and having the opportunity to get showcased on the Playstation website for people to vote is how it should be done. When it comes to social networks don’t get discouraged or worked up thinking the end is near once you feel you’ve “gotten” a network down. Just be adaptable and ready for change are bring it on!