As a marketer I really do appreciate Zuckerberg’s vision of making the world more open and more connected. But, as a parent I don’t like the idea of kids status updates being public. Up until Oct 16th when teens posted it defaulted to “friends of friends” with the option to change it. Then it went to a more narrow default option to just “friends”, which I was totally on board with, but now teens in that 13-17 age range will now have the option to share publicly. Although this is an option and I wouldn’t think a majority would actually select it this is important for parents to know that even if you think you’ve set those privacy settings to your liking, that option WILL be there.
In addition, “Follow” has been enabled for teens as well. As a marketer yes that’s great because if you share something “publicly” then it will show in your friends and FOLLOWERS news feeds. Works great if you have a message to share and want to be sure it gets to their wall. But, keep this in mind a Follower DOES NOT need to be a friend. So if some creepy man wants to follow your daughter he can, but will only see posts if they are public. So please have a talk with your teens about Social etiquette, and privacy settings.
And if it helps give an example of who might be creeping around….
It happens ever so often that I see a complaint in my news feed about annoying sponsored ads. I get it, what was once just a social space to be only taken up by your friends, family, and not real friends has slowly been hijacked by big Brands and local businesses. In order for social networks to be able to offer us free usage they need to make money some how right? So let’s not be too picky.
I realize that there is a rat race of data collection going on, one of the biggest things Facebook is honing in on is location based data building. I wasn’t surprised to see that they partnered up with IT powerhouse Cisco, to offer Facebook login for businesses that have Cisco wifi. Genius right?
Then of course today we see that Instagram is rolling out sponsored ads on our activity walls. Sure it will be slowly fed to us by only brands who have a big following in the network, but soon it will be open to the localized level I imagine just like Facebook, and Twitter.
To keep your sanity with all the sponsored ads everywhere keep in mind they most are based off of your behavior and habits. (I say most, because there still is a good share of badly targeted marketing out there).Remember the movie Minority Report with Tom Cruise? Below is the advertising seen, which I absolutely love because advertising keeps evolving and the way that we marketers get creative to target consumers is exciting but, eye scans? I could actually see that.
My point is, knowing that most online marketing is based off your behavior follow these 4 steps below to ensure a better user experience.
1. Do a sweep of all your social networks that you’ve provided information to such as interests, and hobbies. If your interests have changed then update them. Be honest about what you like.
2. Only “like” brands, companies, pictures, etc…. that you actually do like. Kinda makes sense right?
3. To stop unrelated banner ads from following you around the internet limit the use of family or friends using your computer under your user name. Create and use a guest account.
4. It doesn’t hurt to clean your cache every once in a while:-)
Your Digital Diva
Being in the digital marketing space it seems like all the information in my social feeds and email box is all about social media marketing this, and the top 5 steps in effective marketing that… It’s only natural that marketers talk about the marketing benefits of social media. With that being said we seem to have lost sight that social media has really changed the world. Never in my adult life have I ever read a newspaper accept the comics when I was kid:-) now breaking news just comes to our social feeds. Social media has changed the way the way kids communicate in school, how law enforcement catch criminals, etc.. This infographic of the week displays all the ways that social media has really changed our lives minus the marketing.
Years ago I remember when discussing search marketing with business owners was almost like talking about mythical creatures. Nowadays digital marketing is just part of the overall marketing plan, or at least should be. With so much buzz about social media marketing I think the basics tend to get diluted and almost lost at times. The biggest mistakes I see business owners make is getting caught up in the social media buzz and forgetting about search all together which is the most basic fundamental must do for any marketing strategy.
Did you know the search is still the number 1 driver to websites, beating out social media by 300%? Search allows you to be competitive and this is most important when considering that there are 175 billion global searches, yeah 92% of people use search everyday. While social media is just a slice of the digital strategy pie is important that you are first playing in the competitive field of search. The infographic that I chose today reiterates why search is important to your business and also provides a good list of tools to aide you in your keyword research.
Your Diva, Tanesha White
Everyone has their daily routines. And no, not your morning coffee or early morning run. I have my daily bookmarks I read; the email accounts that I check, along with the profiles I look at on a daily basis. Like me I’m sure there are many people with the same daily routines. But when does it not just become a routine and when can you say that it just might be an addiction? I must admit having a smartphone by my side makes that routine into an almost every 10 minute routine, so I can admit I might just be an addict! Enjoy this infographic of the week, brought to you by DailyInfographic.
Your Digital Diva, Tanesha White
The New Year is for new beginnings and a fresh start. The most popular New Year’s resolution is getting into shape, or changing eating habits. Whatever way you want to put it, it’s about getting fit. I often tweet great info on staying in shape and eating right to stay fit. Since many people I know seem to have jumped on the wagon I came across this awesome infographic about sugar consumption that is a great visual wake up call on how easy it is to consume way too much sugar. Why is it not good to consume sugar? Because that is what is making us fat! Well I’m eating fat free food how am I getting fat, you ask. That is a whole other story but, check out Pacific Fitness for their great write up on, how sugar makes you fat.
This just might make you think twice before drinking that Ice coffee!
Well here it is my last post of 2012. I must say it has been a great year and I hope you all have had a great one as well!
New Years is all about having a fresh start right? Well think about all the blunders you may have had diving into social media or even in the digital marketing realm. I compiled a list for businesses and I couldn’t help but to add my personal list 😉
1. Stop ignoring your website! Vow to always keep your content updated, oh this was so last month….
2. Social Management tools are awesome, but don’t schedule and forget. Example, scheduling out all of your posts and then forgetting to engage when consumers or friends are responding to them:-(
3. Social Media tools continued… Schedule in appropriate formats. Many people and businesses will post using hashtags but will send out the feed to facebook as well…. again Hashtags serve no purpose in Facebook.
4. Don’t delegate the responsibility of your social media management just because they like Facebook. Social platforms have grown into very sophisticated marketing platforms. Leaving your strategy up to an amateur is wreckless, would you want someone with no experience in advertising placing your media buys?
5. Online reviews are part of your digital strategy. If you aren’t monitoring your online reputation that doesn’t mean people aren’t talking about your business. Many of the review sites are integrated with social platforms allowing it to be shared, the good and the bad! So take control and start monitoring and encouraging reviews from customers. 85% of consumers will turn to another business if they see more negative than positive reviews.
Personal top 5 wish list:
1. Auto posting from twitter to facebook. You retweeting and @ replying the homies is irrelevant in your Facebook feed. just sayin….
2. I really would like to stop seeing the morbid pictures soliciting for a like. You know what I’m talking about, the baby sitting in a pile of cigarettes with the caption, “Like, if you love babies” come on seriously??? But the funny part is it’s posted by a page called “who’s your daddy” <— pay attention to the like source.. LMBO
3. I would like to see a warning sign pop up before you post a status to facebook. Example “do you really feel this is appropriate to share to hundreds of people who do not care, or would you like to send this as a text message for the person this is intended for?”
4. I would like for a celebrity to actually tweet me back once in a while (come on Beebs…jk seriously)
5. Please stop complaining about privacy on the internet because that helps me bring value to businesses to target you with relevant ads 😉
Happy New Year!
Kick the Bad Habits of 2012!
With 2012 quickly coming to an end have you really sat down to take a look at how you’re going to execute your digital marketing strategy? Really think about what areas you or your business has concentrated on this year and ask yourself, did I really cover all grounds of an effective strategy? This year has really been the big year for social media, but a lot of businesses put so much emphasis on it that many have forgotten the basics such as SEO, or having a mobile site. 2013 is the year that I believe many businesses are really going to hone in and put all the pieces together to create effective digital marketing strategies.
The infographic below which was featured in Social Media Today gives a great visual of exactly what an integrated digital marketing strategy is composed of.
Enjoy and Happy New Year!
Oh the good old days of being able to stuff your website full of delicious keywords only to get crawled and indexed in the search engines for all the world to see. The internet has definitely evolved as consumers have driven the demand for relevant content up. It’s only natural right? We use the internet 80% of the time to search for things so it only makes sense for search engines to tighten up there algorithms and serve us great content!
Explaining the changes in SEO techniques has been the hottest subject behind social media. This week’s infographic is a great visual that shows the old SEO techniques in comparison to what NEEDS to be done today. While looking at this, have you been caught up in the social media bandwagon and have forgotten about the basic steps in driving traffic to your website? If you haven’t done anything with SEO in the past couple of years or if you have someone doing it monthly start to question their techniques. Has it evolved with the new demands of the search engines or are they still sticking with the old ways?
When asked by businesses, “what can I do to drive more traffic and generate more leads?” One thing that I’ve been preaching for the past 4 years is to use video. Not surprising Video engagement has continued to grow. Between Feb 2011 to Feb 2012 the number of videos watched in the US grew 660%! This and many other interesting video facts can be found in this infographic.
Bottom line make videos, demonstrate your product, show a how to, give tips, and watch your traffic and leads move up.