The writing was all over the wall and it was inevitable that social would truly turn into a marketing machine. I remember the days when I had my own social network for motorcycle enthusiasts, motorsport companies desired to be there because it was their target market all in one place. So why wouldn’t they want to pay to be there to advertise their products? But, today social networks aren’t that niche specific anymore because it’s just easier to be where the majority of your “friends” are and to just just create groups or hashtags of shared interest.
With social networks having member numbers the size of countries this obviously is the targeted area for brands and small companies. But, this also forces them to have to be more creative and truly think outside the box in regards to strategy. Below I took some snippets from Online Social media that really provided some great imagery breakdown of trends to look for in 2014. Like I said the writing was on the wall with Social Business, all that hard work of building your Facebook fans, especially your going to have to pay to play. According to the data below 82% of people don’t believe Facebook ads to be true, so it’s going to come down to what you’re trying to accomplish and being really creative and setting defined KPI’s. This will also force business to take a hard look at all their other social networks such as, Instagram, Twitter, Google +, and Pinterest for new exciting ways to engage their audiences. Bottom line is that this year it’s time to really use your Social CRM!
Blues from a long holiday weekend got you feeling like this? Here’s something worth Pinning!
# Enough Said
Okay so I’m not going to bandwagon on all the blog posts out there about this cool network that’s obviously snowballing past the popularity zone. I can honestly say I love it because it’s caught on to people that aren’t into being tech junkies or work in the tech industry. It’s network that just makes sense to use. And seeing how it’s way to easily categorize lovely pictures that inspire such as trendy shoes, clothes, Homes, places to go, etc… Pinterest easily picked up the interest from ladies all over the world, or at least in my social circle LOL. This network is seeing tremendous growth, “ComScore showing that Pinterest had 11.7 million unique monthly visitors in January 2011. That’s up from only 7.5 million in December…and a scant 418,000 last May.
So what’s all the buzz about this virtual pinboarding network? So it’s cool being able to compile and share all these cool things you find on the net. Think about how you can use it in your everyday life. Ladies we all know how difficult it can be planning a wedding, why not create a pinboard and invite all the people you would like to contribute to your wedding pinboard and first start pinning what your style is to get them inspired on what you’re looking for. Or what about a home makeover create a board for it and start pinning cool pics from DIY and share it with your contractor.
Or maybe you’re like me and just love inspiration boards. Collect pictures of all the things that make you smile. Beautiful places to go are always nice. And I’m always a sucker for cute animal pictures!
Now on the business side of things, because you know the gerbils in my head have the wheels turning on how to put this network to work for businesses. I just consulted a company on it the other day who specializes in custom homebuilding. I advised them to simply put together pinboards categorized by design. Instead of having that boring old school portfolio invite your prospects to your pinterest that way they can get to “liking” and “repinning” their favs immediately. And guess what all that social action just got you? Yup you guessed it free viral branding for you company! I think this strategy would work for many industries.
Now think about a business to vendor relationship. Thinking of changing your website design, why not pin all of your top favs? Then have your vendor add you to the list contributors so you can also pin other sites on the net that you like. I even think back to my Interactive agency days and how cool this network would be. You could use the Pinterest account for all designers and Project managers to share ideas. The possibilities are endless!
I haven’t seen the organic impact just yet, and maybe their won’t be because it’s image based. But regardless as a business don’t turn your head from this network just yet. This is another way to amplify your brand. After just minutes of pinning a picture I’ve seen over 20 repins happen in the course of 5 minutes.
Now take a dose of that viral juice!