Blog Archives
Infographic of the Week: Social is great but don’t Ignore Search
Years ago I remember when discussing search marketing with business owners was almost like talking about mythical creatures. Nowadays digital marketing is just part of the overall marketing plan, or at least should be. With so much buzz about social media marketing I think the basics tend to get diluted and almost lost at times. The biggest mistakes I see business owners make is getting caught up in the social media buzz and forgetting about search all together which is the most basic fundamental must do for any marketing strategy.
Did you know the search is still the number 1 driver to websites, beating out social media by 300%? Search allows you to be competitive and this is most important when considering that there are 175 billion global searches, yeah 92% of people use search everyday. While social media is just a slice of the digital strategy pie is important that you are first playing in the competitive field of search. The infographic that I chose today reiterates why search is important to your business and also provides a good list of tools to aide you in your keyword research.
Enjoy!
Your Diva, Tanesha White
Infographic of the Week: There’s More to Social than Just Marketing
With some many of the clients that I work with personally, just now finally “getting” social meaning now they are incorporating Social Media into their marketing strategies as well as their budgets. In reality social media in business is two-fold; ad-hoc and strategy focused strategy. This infographic brought to you by GetSatisfication is a great illustration on why you should use Social technologies throughout all of your business segments.
Enjoy!
Infographic of the Week: PPC keywords expensive, are you being strategic with your budget?
For my infographic of the week I came across WordStream, a provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some research to discover which keyword categories fetch the highest costs per click in Google’s Adwords Solution. They conveniently created this great infographic and their research.
I remember the days when search marketing was still new, and the marketplace wasn’t competitive at all. Meaning for us advertisers cost per click was dirt-cheap. Now SEM is just a natural part of advertising the way TV, radio, and other traditional methods were/and are still. But, just because it’s the norm doesn’t mean this spend shouldn’t be analyzed. Think about adding in display with your efforts. Are you targeting people that are searching for your products, or marketing to people that have been to your website?
I’ve personally seen triple the amount of traffic to my client websites with budgets of the same costs of what might have been spent on SEM. So make sure that whatever agency or provider is showing you options and consulting you on the best way to spend your digital ad dollars.
Enjoy,
Source
Your Digital Diva
Tanesha White
Infographic of the Week: What you need to know about hashtags #Funfacts
Just last month flickr drops them from their platform, and Facebook is rumored to activate them. So what is it with #hashtags? This widely used symbol was once the pathway to hopefully finding a customer service representative, to helping organize groups in IRC networks, then eventually going mainstream in Twitter is all the buzz right now. So I thought this infographic created by Online Digital was perfect this week.
Enjoy!
DigiDiva
Digital Shot: Hashtags in Facebook Does Your Business Have a Plan?
It’s been too long since I’ve done a digital shot. Remember my purpose for this is just a quick thought on trending digital marketing and social trends. With all the lengthy publications out there it can get really overwhelming and quite frankly too time consuming. So when you just want the baby and not the delivery, take a digital shot from yours truly!
As you may recall from previous posts of mine such as, “my wish list for 2013” the use of hashtags is as bad of a pet peeve as bad drivers is to me. But now with all the buzz of Facebook considering using hashtags this could really help business small businesses to find the right people for marketing purposes. All I can say is it’s about time because as you may have noticed every other major network has adopted the hash such as, Google+, Flickr, Pinterest, and of course Twitter. Hashtags make information easier to find, especially if you give a unique hashtag to an event or topic of news that is currently hot. Socialites tag their content with a hashtag phrase identifier and others can find it by searching such phrases.
Businesses could really leverage the use of hashtags on Facebook because of course tons of conversations are held everyday, but if hashtags go live it would give the ability to search for relevant conversations around topics. This also would make it easier to monitor trending topics that are relevant to your business as well. If/ when Facebook does implement hashtags I would really like to see how it will advance targeting with Facebook ads. Remember hashtags aren’t implemented yet, but it never hurts to be prepared.
Ciao`
Tanesha White aka Digital Diva
Infographic of the Week: Does March Madness Increase Employee Morale?
In the heart of March Madness I thought this infographic of the week suited well. There are many things that can boost morale around the office like pot lucks, and Friday’s (of course). With all the buzz of March Madness going on how has it been around the office? Has it been higher in the past and cooled off lately according to these statistics?
Enjoy!
Sincerely,
Your Digital Diva, Tanesha White
Infographic of the Week: Internet Addiction, Are you an addict?
Everyone has their daily routines. And no, not your morning coffee or early morning run. I have my daily bookmarks I read; the email accounts that I check, along with the profiles I look at on a daily basis. Like me I’m sure there are many people with the same daily routines. But when does it not just become a routine and when can you say that it just might be an addiction? I must admit having a smartphone by my side makes that routine into an almost every 10 minute routine, so I can admit I might just be an addict! Enjoy this infographic of the week, brought to you by DailyInfographic.
Ciao,
Your Digital Diva, Tanesha White
Infographic by Tanesha White
Infographic of the Week: A Day in the Internet, Wow
It amazes me that still in the year 2013 that some small business owners still aren’t convinced that won’t hit their consumers online. As much as we live and die by our mobile devices and the addictions to our socially connected lives there still seems to be hesitation. Did you know there enough gigabytes of data passed around globally via mobile phones that would fill 9.2 million CD’s everyday? You never realize how big the internet actually is until you see it “literally!” Enjoy the fun facts in my Infographic pic of the week.
Ciao’
Your Digital Diva~ Tanesha
Infographic of the week: New Years Stay Fit starting with eliminating sugar!
The New Year is for new beginnings and a fresh start. The most popular New Year’s resolution is getting into shape, or changing eating habits. Whatever way you want to put it, it’s about getting fit. I often tweet great info on staying in shape and eating right to stay fit. Since many people I know seem to have jumped on the wagon I came across this awesome infographic about sugar consumption that is a great visual wake up call on how easy it is to consume way too much sugar. Why is it not good to consume sugar? Because that is what is making us fat! Well I’m eating fat free food how am I getting fat, you ask. That is a whole other story but, check out Pacific Fitness for their great write up on, how sugar makes you fat.
This just might make you think twice before drinking that Ice coffee!
Stay Fit!
The Digital Diva 