Infographic of the Week: There’s More to Social than Just Marketing
With some many of the clients that I work with personally, just now finally “getting” social meaning now they are incorporating Social Media into their marketing strategies as well as their budgets. In reality social media in business is two-fold; ad-hoc and strategy focused strategy. This infographic brought to you by GetSatisfication is a great illustration on why you should use Social technologies throughout all of your business segments.
Infographic of the Week: PPC keywords expensive, are you being strategic with your budget?
For my infographic of the week I came across WordStream, a provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some research to discover which keyword categories fetch the highest costs per click in Google’s Adwords Solution. They conveniently created this great infographic and their research.
I remember the days when search marketing was still new, and the marketplace wasn’t competitive at all. Meaning for us advertisers cost per click was dirt-cheap. Now SEM is just a natural part of advertising the way TV, radio, and other traditional methods were/and are still. But, just because it’s the norm doesn’t mean this spend shouldn’t be analyzed. Think about adding in display with your efforts. Are you targeting people that are searching for your products, or marketing to people that have been to your website?
I’ve personally seen triple the amount of traffic to my client websites with budgets of the same costs of what might have been spent on SEM. So make sure that whatever agency or provider is showing you options and consulting you on the best way to spend your digital ad dollars.
Your Digital Diva
Infographic of the Week: Does March Madness Increase Employee Morale?
In the heart of March Madness I thought this infographic of the week suited well. There are many things that can boost morale around the office like pot lucks, and Friday’s (of course). With all the buzz of March Madness going on how has it been around the office? Has it been higher in the past and cooled off lately according to these statistics?
Your Digital Diva, Tanesha White
Infographic of the Week: A Day in the Internet, Wow
It amazes me that still in the year 2013 that some small business owners still aren’t convinced that won’t hit their consumers online. As much as we live and die by our mobile devices and the addictions to our socially connected lives there still seems to be hesitation. Did you know there enough gigabytes of data passed around globally via mobile phones that would fill 9.2 million CD’s everyday? You never realize how big the internet actually is until you see it “literally!” Enjoy the fun facts in my Infographic pic of the week.
Your Digital Diva~ Tanesha