Meet The Digital Diva
The Digital Diva-
Tanesha White is the Vice President of Digital Strategy for the St. Gregory Group, an agency offering full-service, cohesive and integrated capabilities that span all marketing disciplines – advertising, digital, media, public relations and more.
Prior to her achieving this bucket list role she was the E-Commerce Director for a thriving organization that isn’t afraid to go against the grain on traditional marketing techniques. Prior to this role, she held the position of Digital Solutions Manager for a Fortune 100 company and left as the number 1 Consultant in the country. Most of Tanesha’s marketing and digital strategy experience came from her role as the Director of Digital Strategy for one of central Ohio’s premier interactive agencies. Learning from ground zero discovering why websites and and microsites couldn’t be found after the hours of designing them, and then having the light shine from above learning the techniques of SEO she was an addict.
When the emerging of social networks came into the space, her memories of addiction to the old age forums and chat rooms from the good ol’ college days were now transformed into a more “social” format so naturally she gravitated to these networks. With her entrepreneurial spirit, digital know how, and Sport Bike drag racing hobby she created one of the most popular bike enthusiast social networks in the Midwest. By creating excitement around the network she developed partnerships with local Motorsports companies and was able to capitalize on it’s popularity by selling banner ads for sponsorship’s.
With over 10 years of experience in the internet industry and the pleasure of working with National companies such as, Lithia Automotive, McDonalds,Lexus Corp, and many more industries. Tanesha’s knowledge and creative thinking will add value to any organization with 3 things in mind:
1. Helping you understand digital marketing and how it ties into traditional marketing to amplify the brand.
2. Driving awareness and conversion after developing the digital strategy, and effectively managing cross functional teams to get the projects completed.
3. How to understand the analytic’s around the results to make smarter business decisions on where to allocate marketing dollars.
Tanesha displays a true understanding of internet consumer behaviors. By understanding the needs of businesses, She truly brings a fresh innovative approach to customizing effective online strategies for any industry.