Monthly Archives: November 2010

Social Nation

Hello All,
I just finished a great book and just wanted to share some things that I took away from it or perhaps may intice you to read it.

I’m sure you’ve seen a trend in the past few Blogs I’ve written. They have all been about Social Media. The biggest struggle that I’m up against in the automotive space is getting dealers to see a revolution that has happened in business that has really changed the way consumers want to do business.
I really enjoyed the book because Libert does a great job at taking things back to 200 years ago in the industrial business beginnings. It was all about just making money, and making business nonsocial was what organizations were all about,” he writes. “Businesses weren’t looking to create social communications with constituents at a personal or individual level. In fact, business was about making money at any and all costs, while dehumanizing the personal elements of our daily lives.

“But all that is changing,” he asserts. “Your employees and your customers want to be engaged on a very personal level, and not just through a yearly survey or at an annual conference.”

That evolution is probably the hardest thing to overcome in order for dealerships to accept this as part of their business model.
I’ll leave you with tips on how to Form your Social Nation below. The funny thing is before even reading the book this is what I’ve been preaching for the past two years!

•Leaders in a Social Nation need to follow as much as they lead, he notes. While providing structure and support for their colleagues, they need to collaborate with them as well.

•Model your office culture on your personal values, but allow your employees to define it.

•Mind your online manners. How something is said can be as important as what is said.

•Pay attention to what your nation’s constituencies are saying and adapt your business practices to what they need and want.

•Include your “fans,” aka “customers,” in everything you do.

•Rely on your communities for growth and innovation.

•Reward others if you want to be rewarded.

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