According to a report by, Nielson 17% of all time spent on the internet goes to social networking and blogging sites this past August. Consumers have obviously made a huge change in how the internet has changed.

Of course video and text still rule the overall experience of the web. Obviously the desire to connect or openly express thoughts seems to keep attracting people and continues to grow use.

I came across these cool stats below. You can see that for Aug 09 to Aug 2010 online advertising spend on the most popular social networks grew from $49 mil to $108 mil. Which, makes sense because the percent of share went 9% to 15%.

In particular, advertisers that want to connect with core fan bases, such as movie studios, and now car dealers catching on are allocating more  dollars to online communities like Facebook and MySpace, because hello- this is where your target car buyers are hanging out and this is how you keep them engaged!