For my infographic of the week I came across WordStream, a provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some research to discover which keyword categories fetch the highest costs per click in Google’s Adwords Solution. They conveniently created this great infographic and their research.

I remember the days when search marketing was still new, and the marketplace wasn’t competitive at all. Meaning for us advertisers cost per click was dirt-cheap. Now SEM is just a natural part of advertising the way TV, radio, and other traditional methods were/and are still. But, just because it’s the norm doesn’t mean this spend shouldn’t be analyzed. Think about adding in display with your efforts. Are you targeting people that are searching for your products, or marketing to people that have been to your website?

I’ve personally seen triple the amount of traffic to my client websites with budgets of the same costs of what might have been spent on SEM. So make sure that whatever agency or provider is showing you options and consulting you on the best way to spend your digital ad dollars.

Enjoy,

Source
Your Digital Diva

Tanesha White